Marketing in a Crisis: What Every Business Needs to Know
A practical look at marketing in a crisis in 2020: what changed, why it mattered, and how businesses can apply it today.
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Marketing in a Crisis
A Practical Guide to Marketing in a Crisis
Recessions, PR crises, and sudden disruptions test every marketing team. Here's how to respond well — what to cut and protect, how to adjust tone, and why brands that market wisely through downturns come out ahead.