Reviews, guides, and the annual Digital Business Marketing Awards: the best tools, agencies, and tactics in digital marketing.https://digitalbusinessmarketing.com/https://digitalbusinessmarketing.com/blog/2026-the-state-of-the-post-search-web-in-2026/https://digitalbusinessmarketing.com/blog/2026-the-state-of-the-post-search-web-in-2026/How the post-search web reshaped digital marketing in 2026, and the practical playbook for putting it to work.Thu, 02 Jul 2026 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2026-ai-native-customer-experience-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2026-ai-native-customer-experience-what-every-business-needs-to-know/AI-native CX rebuilds the customer journey around intelligence from the ground up, rather than bolting a chatbot onto old systems. Here's what changes, where it goes wrong, and how to adopt it responsibly.Thu, 05 Mar 2026 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2026-10-generative-engine-optimization-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2026-10-generative-engine-optimization-strategies-that-actually-work/SEO gets you ranked on Google. GEO gets you quoted by ChatGPT, Perplexity, and AI Overviews. Here's how generative engine optimization works and what actually moves the needle.Tue, 10 Feb 2026 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2026-building-a-autonomous-marketing-agents-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2026-building-a-autonomous-marketing-agents-strategy-from-scratch/Everything a business needs to know about autonomous marketing agents in 2026, the strategy, the pitfalls, and the steps that drove real results.Fri, 06 Feb 2026 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2026-a-practical-guide-to-predictive-personalization/https://digitalbusinessmarketing.com/blog/2026-a-practical-guide-to-predictive-personalization/Predictive personalization uses models to anticipate what a customer wants next, not just react to what they did. Here's how it works, the data you need, and how to deploy it without crossing the creepiness line.Tue, 20 Jan 2026 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-how-customer-data-platforms-changed-digital-marketing-in-2025/https://digitalbusinessmarketing.com/blog/2025-how-customer-data-platforms-changed-digital-marketing-in-2025/Our 2025 guide to customer data platforms: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 09 Dec 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-a-practical-guide-to-zero-click-search/https://digitalbusinessmarketing.com/blog/2025-a-practical-guide-to-zero-click-search/More than half of Google searches now end without a click. Here's what zero-click search actually is, where your traffic is going, and how to stay visible in AI Overviews, featured snippets, and People Also Ask.Tue, 25 Nov 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-a-practical-guide-to-ai-marketing-automation/https://digitalbusinessmarketing.com/blog/2025-a-practical-guide-to-ai-marketing-automation/AI marketing automation goes beyond rule-based flows to systems that decide who to target, what to say, and when to send. Here's what's real, what's hype, and how to adopt it without breaking trust.Thu, 30 Oct 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-first-party-data-trends-shaping-2025/https://digitalbusinessmarketing.com/blog/2025-first-party-data-trends-shaping-2025/As third-party cookies fade, first-party data — the information customers share directly with you — is the most valuable asset in marketing. Here's how to collect, unify, and activate it responsibly.Sun, 12 Oct 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-a-practical-guide-to-retail-media/https://digitalbusinessmarketing.com/blog/2025-a-practical-guide-to-retail-media/Retail media is the fastest-growing ad channel in a decade, projected past $150B globally. Here's how retail media networks work, why brands are shifting budget to them, and how to run them without wasting spend.Thu, 18 Sep 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-the-state-of-ai-personalization-in-2025/https://digitalbusinessmarketing.com/blog/2025-the-state-of-ai-personalization-in-2025/A practical look at AI personalization in 2025: what changed, why it mattered, and how businesses can apply it today.Sat, 13 Sep 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-generative-engine-optimization-trends-shaping-2025/https://digitalbusinessmarketing.com/blog/2025-generative-engine-optimization-trends-shaping-2025/How generative engine optimization reshaped digital marketing in 2025, and the practical playbook for putting it to work.Fri, 29 Aug 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-the-rise-of-answer-engine-optimization/https://digitalbusinessmarketing.com/blog/2025-the-rise-of-answer-engine-optimization/How answer engine optimization reshaped digital marketing in 2025, and the practical playbook for putting it to work.Fri, 15 Aug 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-a-practical-guide-to-ai-agents-in-marketing/https://digitalbusinessmarketing.com/blog/2025-a-practical-guide-to-ai-agents-in-marketing/AI agents go beyond generating content to taking actions — planning, executing, and optimizing marketing tasks with autonomy. Here's what's real today, where the risks are, and how to adopt agents responsibly.Thu, 31 Jul 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-why-omnichannel-ai-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2025-why-omnichannel-ai-matters-for-your-bottom-line/Customers move across channels in a single journey and expect you to keep up. Here's how AI finally makes true omnichannel coordination possible, and why it drives measurably higher retention and revenue.Wed, 23 Jul 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-how-conversion-optimization-changed-digital-marketing-in-2025/https://digitalbusinessmarketing.com/blog/2025-how-conversion-optimization-changed-digital-marketing-in-2025/How conversion optimization reshaped digital marketing in 2025, and the practical playbook for putting it to work.Thu, 17 Jul 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-the-rise-of-marketing-analytics/https://digitalbusinessmarketing.com/blog/2025-the-rise-of-marketing-analytics/Marketing analytics connects activity to revenue so you can invest where it works. Here's how to move from vanity metrics to attribution, incrementality, and decisions in a privacy-changed world.Wed, 02 Jul 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-why-ai-personalization-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2025-why-ai-personalization-matters-for-your-bottom-line/Personalization is no longer a nice-to-have — customers now expect it, and the businesses that get it right see measurably higher revenue. Here's the real economics, and how to capture it without the common traps.Wed, 11 Jun 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-how-sustainable-marketing-changed-digital-marketing-in-2025/https://digitalbusinessmarketing.com/blog/2025-how-sustainable-marketing-changed-digital-marketing-in-2025/Everything a business needs to know about sustainable marketing in 2025, the strategy, the pitfalls, and the steps that drove real results.Tue, 03 Jun 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-the-rise-of-customer-data-platforms/https://digitalbusinessmarketing.com/blog/2025-the-rise-of-customer-data-platforms/Our 2025 guide to customer data platforms: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 19 May 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-mastering-short-form-video-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2025-mastering-short-form-video-a-marketer-s-playbook/Short-form video is the highest-reach format on the internet, but most brand attempts flop. Here's how the hook, the algorithm, and a sustainable production system actually work.Wed, 14 May 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-how-zero-click-search-changed-digital-marketing-in-2025/https://digitalbusinessmarketing.com/blog/2025-how-zero-click-search-changed-digital-marketing-in-2025/Our 2025 guide to zero-click search: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 05 May 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-how-ai-marketing-automation-changed-digital-marketing-in-2025/https://digitalbusinessmarketing.com/blog/2025-how-ai-marketing-automation-changed-digital-marketing-in-2025/A practical look at AI marketing automation in 2025: what changed, why it mattered, and how businesses can apply it today.Sun, 20 Apr 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-12-short-form-video-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2025-12-short-form-video-strategies-that-actually-work/Our 2025 guide to short-form video: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 06 Apr 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-a-practical-guide-to-sustainable-marketing/https://digitalbusinessmarketing.com/blog/2025-a-practical-guide-to-sustainable-marketing/Sustainable marketing is now a business requirement, but the biggest risk is greenwashing. Here's how to make credible environmental claims, avoid regulatory trouble, and market values without backlash.Wed, 02 Apr 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-mastering-first-party-data-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2025-mastering-first-party-data-a-marketer-s-playbook/A practical look at first-party data in 2025: what changed, why it mattered, and how businesses can apply it today.Sat, 22 Mar 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-how-retail-media-changed-digital-marketing-in-2025/https://digitalbusinessmarketing.com/blog/2025-how-retail-media-changed-digital-marketing-in-2025/How retail media reshaped digital marketing in 2025, and the practical playbook for putting it to work.Sat, 08 Mar 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-mastering-generative-engine-optimization-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2025-mastering-generative-engine-optimization-a-marketer-s-playbook/How generative engine optimization reshaped digital marketing in 2025, and the practical playbook for putting it to work.Thu, 06 Feb 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-building-a-answer-engine-optimization-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2025-building-a-answer-engine-optimization-strategy-from-scratch/As search shifts from links to direct answers, Answer Engine Optimization is about being the answer — across AI assistants, featured snippets, and voice. Here's how AEO works and how it relates to SEO and GEO.Thu, 23 Jan 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2025-how-ai-agents-in-marketing-changed-digital-marketing-in-2025/https://digitalbusinessmarketing.com/blog/2025-how-ai-agents-in-marketing-changed-digital-marketing-in-2025/Everything a business needs to know about AI agents in marketing in 2025, the strategy, the pitfalls, and the steps that drove real results.Wed, 08 Jan 2025 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-conversion-optimization-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2024-conversion-optimization-what-every-business-needs-to-know/How conversion optimization reshaped digital marketing in 2024, and the practical playbook for putting it to work.Mon, 23 Dec 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-the-state-of-privacy-first-marketing-in-2024/https://digitalbusinessmarketing.com/blog/2024-the-state-of-privacy-first-marketing-in-2024/Everything a business needs to know about privacy-first marketing in 2024, the strategy, the pitfalls, and the steps that drove real results.Sun, 08 Dec 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-how-creator-partnerships-changed-digital-marketing-in-2024/https://digitalbusinessmarketing.com/blog/2024-how-creator-partnerships-changed-digital-marketing-in-2024/A practical look at creator partnerships in 2024: what changed, why it mattered, and how businesses can apply it today.Sun, 24 Nov 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-a-practical-guide-to-retail-media-networks/https://digitalbusinessmarketing.com/blog/2024-a-practical-guide-to-retail-media-networks/Every major retailer is now an ad business. Here's how to navigate the fragmented landscape of retail media networks — Amazon, Walmart, and dozens more — and decide where to invest without spreading too thin.Sat, 09 Nov 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-how-marketing-mix-modeling-changed-digital-marketing-in-2024/https://digitalbusinessmarketing.com/blog/2024-how-marketing-mix-modeling-changed-digital-marketing-in-2024/Marketing mix modeling estimates what's really driving sales using aggregate data — no user tracking required. Here's how MMM works, why it's resurging in the privacy era, and how to use it alongside attribution.Fri, 25 Oct 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-why-ai-powered-seo-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2024-why-ai-powered-seo-matters-for-your-bottom-line/AI can supercharge SEO — research, content, and analysis at scale — or wreck a site with mass-produced junk. Here's how to use AI as a tool in your SEO workflow without triggering the penalties it can cause.Fri, 11 Oct 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-12-short-form-video-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2024-12-short-form-video-strategies-that-actually-work/A practical look at short-form video in 2024: what changed, why it mattered, and how businesses can apply it today.Thu, 26 Sep 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-building-a-zero-party-data-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2024-building-a-zero-party-data-strategy-from-scratch/Zero-party data is information customers proactively and willingly share — the most accurate, privacy-safe data you can have. Here's what it is, how it differs from first-party data, and how to collect it well.Thu, 12 Sep 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-why-ai-personalization-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2024-why-ai-personalization-matters-for-your-bottom-line/A practical look at AI personalization in 2024: what changed, why it mattered, and how businesses can apply it today.Wed, 28 Aug 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-the-rise-of-search-generative-experience/https://digitalbusinessmarketing.com/blog/2024-the-rise-of-search-generative-experience/How search generative experience reshaped digital marketing in 2024, and the practical playbook for putting it to work.Wed, 14 Aug 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-the-state-of-generative-ai-strategy-in-2024/https://digitalbusinessmarketing.com/blog/2024-the-state-of-generative-ai-strategy-in-2024/Everything a business needs to know about generative AI strategy in 2024, the strategy, the pitfalls, and the steps that drove real results.Tue, 30 Jul 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-building-a-customer-retention-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2024-building-a-customer-retention-strategy-from-scratch/How customer retention reshaped digital marketing in 2024, and the practical playbook for putting it to work.Tue, 16 Jul 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-the-rise-of-creator-partnerships/https://digitalbusinessmarketing.com/blog/2024-the-rise-of-creator-partnerships/The creator economy is a $250B+ market reshaping how brands reach people. Here's why creator partnerships beat traditional influencer ads, how to structure them, and how to measure what's notoriously hard to track.Tue, 09 Jul 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-building-a-marketing-analytics-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2024-building-a-marketing-analytics-strategy-from-scratch/How marketing analytics reshaped digital marketing in 2024, and the practical playbook for putting it to work.Mon, 01 Jul 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-brand-authenticity-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2024-brand-authenticity-what-every-business-needs-to-know/Everything a business needs to know about brand authenticity in 2024, the strategy, the pitfalls, and the steps that drove real results.Sun, 16 Jun 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-a-practical-guide-to-conversion-optimization/https://digitalbusinessmarketing.com/blog/2024-a-practical-guide-to-conversion-optimization/CRO turns the traffic you already have into more customers — often the highest-ROI marketing work there is. Here's how to find friction, run valid tests, and avoid the mistakes that produce fake wins.Sun, 02 Jun 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-why-privacy-first-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2024-why-privacy-first-marketing-matters-for-your-bottom-line/Privacy is now law, consumer expectation, and competitive advantage all at once. Here's why privacy-first marketing protects and grows your business, and how to build trust-based marketing that outlasts the tracking era.Sat, 18 May 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-how-retail-media-networks-changed-digital-marketing-in-2024/https://digitalbusinessmarketing.com/blog/2024-how-retail-media-networks-changed-digital-marketing-in-2024/A practical look at retail media networks in 2024: what changed, why it mattered, and how businesses can apply it today.Fri, 19 Apr 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-the-rise-of-marketing-mix-modeling/https://digitalbusinessmarketing.com/blog/2024-the-rise-of-marketing-mix-modeling/A practical look at marketing mix modeling in 2024: what changed, why it mattered, and how businesses can apply it today.Fri, 05 Apr 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-ai-powered-seo-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2024-ai-powered-seo-what-every-business-needs-to-know/A practical look at ai-powered SEO in 2024: what changed, why it mattered, and how businesses can apply it today.Thu, 21 Mar 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-the-state-of-short-form-video-in-2024/https://digitalbusinessmarketing.com/blog/2024-the-state-of-short-form-video-in-2024/A practical look at short-form video in 2024: what changed, why it mattered, and how businesses can apply it today.Thu, 07 Mar 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-common-zero-party-data-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2024-common-zero-party-data-mistakes-and-how-to-avoid-them/How zero-party data reshaped digital marketing in 2024, and the practical playbook for putting it to work.Wed, 21 Feb 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-ai-personalization-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2024-ai-personalization-what-every-business-needs-to-know/A practical look at AI personalization in 2024: what changed, why it mattered, and how businesses can apply it today.Tue, 06 Feb 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-building-a-search-generative-experience-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2024-building-a-search-generative-experience-strategy-from-scratch/Google's Search Generative Experience became AI Overviews — AI-generated answers atop search results. Here's what it is, how it changes SEO and traffic, and how to stay visible when Google answers for you.Tue, 23 Jan 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2024-why-generative-ai-strategy-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2024-why-generative-ai-strategy-matters-for-your-bottom-line/Adopting generative AI without a strategy leads to scattered experiments, wasted spend, and real risk. Here's how to build a deliberate generative AI strategy for marketing — use cases, governance, and ROI.Mon, 08 Jan 2024 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-building-a-customer-experience-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2023-building-a-customer-experience-strategy-from-scratch/How customer experience reshaped digital marketing in 2023, and the practical playbook for putting it to work.Sat, 09 Dec 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-9-privacy-first-analytics-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2023-9-privacy-first-analytics-strategies-that-actually-work/You can measure marketing effectively while respecting privacy — in fact you have to now. Here's how privacy-first analytics works: consent, first-party and server-side data, modeling, and aggregate methods.Sat, 25 Nov 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-why-tiktok-seo-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2023-why-tiktok-seo-matters-for-your-bottom-line/A generation now searches TikTok instead of Google. TikTok SEO is optimizing your videos to be found in that search. Here's how TikTok's search works and how to get discovered by people looking for what you offer.Fri, 10 Nov 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-9-marketing-efficiency-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2023-9-marketing-efficiency-strategies-that-actually-work/When budgets tighten and acquisition costs rise, efficiency beats growth-at-all-costs. Here's how to get more from every marketing dollar — through better measurement, retention, owned channels, and focus.Thu, 26 Oct 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-the-state-of-helpful-content-seo-in-2023/https://digitalbusinessmarketing.com/blog/2023-the-state-of-helpful-content-seo-in-2023/Everything a business needs to know about helpful content SEO in 2023, the strategy, the pitfalls, and the steps that drove real results.Thu, 12 Oct 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-how-short-form-video-changed-digital-marketing-in-2023/https://digitalbusinessmarketing.com/blog/2023-how-short-form-video-changed-digital-marketing-in-2023/A practical look at short-form video in 2023: what changed, why it mattered, and how businesses can apply it today.Wed, 27 Sep 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-common-first-party-data-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2023-common-first-party-data-mistakes-and-how-to-avoid-them/Our 2023 guide to first-party data: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 13 Sep 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-ai-content-creation-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2023-ai-content-creation-what-every-business-needs-to-know/How AI content creation reshaped digital marketing in 2023, and the practical playbook for putting it to work.Tue, 29 Aug 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-why-email-automation-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2023-why-email-automation-matters-for-your-bottom-line/Automated emails are a fraction of the volume most brands send but drive a large share of the revenue. Here's why lifecycle automation outperforms campaigns, and the core flows every business should run.Tue, 22 Aug 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-chatgpt-for-marketing-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2023-chatgpt-for-marketing-what-every-business-needs-to-know/Everything a business needs to know about ChatGPT for marketing in 2023, the strategy, the pitfalls, and the steps that drove real results.Tue, 15 Aug 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-mastering-generative-ai-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2023-mastering-generative-ai-a-marketer-s-playbook/A practical look at generative AI in 2023: what changed, why it mattered, and how businesses can apply it today.Mon, 31 Jul 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-the-state-of-brand-storytelling-in-2023/https://digitalbusinessmarketing.com/blog/2023-the-state-of-brand-storytelling-in-2023/Stories are how humans remember, feel, and decide — which is why storytelling outperforms feature lists. Here's how brand storytelling works, the frameworks behind it, and how to make the customer the hero.Mon, 17 Jul 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-mastering-marketing-automation-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2023-mastering-marketing-automation-a-marketer-s-playbook/Everything a business needs to know about marketing automation in 2023, the strategy, the pitfalls, and the steps that drove real results.Sun, 02 Jul 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-the-state-of-influencer-roi-in-2023/https://digitalbusinessmarketing.com/blog/2023-the-state-of-influencer-roi-in-2023/How influencer ROI reshaped digital marketing in 2023, and the practical playbook for putting it to work.Sat, 17 Jun 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-email-automation-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2023-email-automation-what-every-business-needs-to-know/How email automation reshaped digital marketing in 2023, and the practical playbook for putting it to work.Sat, 03 Jun 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-common-customer-experience-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2023-common-customer-experience-mistakes-and-how-to-avoid-them/How customer experience reshaped digital marketing in 2023, and the practical playbook for putting it to work.Fri, 19 May 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-the-state-of-privacy-first-analytics-in-2023/https://digitalbusinessmarketing.com/blog/2023-the-state-of-privacy-first-analytics-in-2023/Our 2023 guide to privacy-first analytics: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 05 May 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-tiktok-seo-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2023-tiktok-seo-what-every-business-needs-to-know/Our 2023 guide to TikTok SEO: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 20 Apr 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-the-state-of-marketing-efficiency-in-2023/https://digitalbusinessmarketing.com/blog/2023-the-state-of-marketing-efficiency-in-2023/Everything a business needs to know about marketing efficiency in 2023, the strategy, the pitfalls, and the steps that drove real results.Thu, 06 Apr 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-why-helpful-content-seo-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2023-why-helpful-content-seo-matters-for-your-bottom-line/Google now systematically rewards content made for people and demotes content made for rankings. Here's what 'helpful content' means, how the shift changed SEO, and how to create content that wins.Wed, 22 Mar 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-the-rise-of-short-form-video/https://digitalbusinessmarketing.com/blog/2023-the-rise-of-short-form-video/A practical look at short-form video in 2023: what changed, why it mattered, and how businesses can apply it today.Wed, 08 Mar 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-case-study-winning-with-first-party-data/https://digitalbusinessmarketing.com/blog/2023-case-study-winning-with-first-party-data/Our 2023 guide to first-party data: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 21 Feb 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-a-practical-guide-to-ai-content-creation/https://digitalbusinessmarketing.com/blog/2023-a-practical-guide-to-ai-content-creation/AI can accelerate content creation dramatically — or fill your site with penalized junk. Here's the workflow that uses AI to produce genuinely good content faster, and the lines you must not cross.Mon, 06 Feb 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-a-practical-guide-to-chatgpt-for-marketing/https://digitalbusinessmarketing.com/blog/2023-a-practical-guide-to-chatgpt-for-marketing/ChatGPT is the AI assistant most marketers reach for first. Here's how to actually get value from it — the genuinely useful tasks, how to prompt well, and the mistakes that produce generic, risky output.Mon, 23 Jan 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2023-9-generative-ai-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2023-9-generative-ai-strategies-that-actually-work/Generative AI can produce text, images, and more from a prompt — transforming marketing workflows. Here's how it actually works, what it's genuinely good and bad at, and how to use it well without the pitfalls.Sun, 08 Jan 2023 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-how-conversational-commerce-changed-digital-marketing-in-2022/https://digitalbusinessmarketing.com/blog/2022-how-conversational-commerce-changed-digital-marketing-in-2022/Conversational commerce lets people discover, ask, and buy through chat and messaging — collapsing the funnel into a conversation. Here's how it works across messaging, chatbots, and voice, and how to do it well.Sat, 24 Dec 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-common-personalization-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2022-common-personalization-mistakes-and-how-to-avoid-them/A practical look at personalization in 2022: what changed, why it mattered, and how businesses can apply it today.Fri, 09 Dec 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-a-practical-guide-to-customer-retention/https://digitalbusinessmarketing.com/blog/2022-a-practical-guide-to-customer-retention/Keeping a customer costs a fraction of winning a new one, and small retention gains compound into large profit. Here's why retention beats acquisition, and how to build loyalty that lasts.Fri, 25 Nov 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-how-marketing-attribution-changed-digital-marketing-in-2022/https://digitalbusinessmarketing.com/blog/2022-how-marketing-attribution-changed-digital-marketing-in-2022/How marketing attribution reshaped digital marketing in 2022, and the practical playbook for putting it to work.Thu, 10 Nov 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-building-a-first-party-data-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2022-building-a-first-party-data-strategy-from-scratch/How first-party data reshaped digital marketing in 2022, and the practical playbook for putting it to work.Wed, 26 Oct 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-the-state-of-web3-marketing-in-2022/https://digitalbusinessmarketing.com/blog/2022-the-state-of-web3-marketing-in-2022/Our 2022 guide to Web3 marketing: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 12 Oct 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-mastering-the-creator-economy-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2022-mastering-the-creator-economy-a-marketer-s-playbook/Our 2022 guide to the creator economy: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 27 Sep 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-the-rise-of-social-commerce/https://digitalbusinessmarketing.com/blog/2022-the-rise-of-social-commerce/A practical look at social commerce in 2022: what changed, why it mattered, and how businesses can apply it today.Tue, 13 Sep 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-the-state-of-the-cookieless-future-in-2022/https://digitalbusinessmarketing.com/blog/2022-the-state-of-the-cookieless-future-in-2022/Everything a business needs to know about the cookieless future in 2022, the strategy, the pitfalls, and the steps that drove real results.Mon, 29 Aug 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-the-rise-of-short-form-video/https://digitalbusinessmarketing.com/blog/2022-the-rise-of-short-form-video/A practical look at short-form video in 2022: what changed, why it mattered, and how businesses can apply it today.Mon, 15 Aug 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-7-tiktok-marketing-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2022-7-tiktok-marketing-strategies-that-actually-work/A practical look at TikTok marketing in 2022: what changed, why it mattered, and how businesses can apply it today.Sun, 31 Jul 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-influencer-marketing-trends-shaping-2022/https://digitalbusinessmarketing.com/blog/2022-influencer-marketing-trends-shaping-2022/Our 2022 guide to influencer marketing: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 17 Jul 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-how-marketing-analytics-changed-digital-marketing-in-2022/https://digitalbusinessmarketing.com/blog/2022-how-marketing-analytics-changed-digital-marketing-in-2022/Everything a business needs to know about marketing analytics in 2022, the strategy, the pitfalls, and the steps that drove real results.Sat, 02 Jul 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-the-state-of-brand-communities-in-2022/https://digitalbusinessmarketing.com/blog/2022-the-state-of-brand-communities-in-2022/How brand communities reshaped digital marketing in 2022, and the practical playbook for putting it to work.Fri, 17 Jun 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-the-rise-of-conversational-commerce/https://digitalbusinessmarketing.com/blog/2022-the-rise-of-conversational-commerce/A practical look at conversational commerce in 2022: what changed, why it mattered, and how businesses can apply it today.Fri, 03 Jun 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-case-study-winning-with-personalization/https://digitalbusinessmarketing.com/blog/2022-case-study-winning-with-personalization/A practical look at personalization in 2022: what changed, why it mattered, and how businesses can apply it today.Thu, 19 May 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-how-customer-retention-changed-digital-marketing-in-2022/https://digitalbusinessmarketing.com/blog/2022-how-customer-retention-changed-digital-marketing-in-2022/Everything a business needs to know about customer retention in 2022, the strategy, the pitfalls, and the steps that drove real results.Thu, 05 May 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-the-rise-of-marketing-attribution/https://digitalbusinessmarketing.com/blog/2022-the-rise-of-marketing-attribution/How marketing attribution reshaped digital marketing in 2022, and the practical playbook for putting it to work.Wed, 20 Apr 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-common-first-party-data-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2022-common-first-party-data-mistakes-and-how-to-avoid-them/How first-party data reshaped digital marketing in 2022, and the practical playbook for putting it to work.Wed, 06 Apr 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-why-web3-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2022-why-web3-marketing-matters-for-your-bottom-line/Web3 promised to rewire ownership, community, and loyalty around blockchain — amid real hype and real substance. Here's a clear-eyed look at what Web3 marketing is, what actually works, and what to ignore.Tue, 22 Mar 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-10-the-creator-economy-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2022-10-the-creator-economy-strategies-that-actually-work/The creator economy is a $250B+ shift in how attention and trust are built and monetized. Here's what it means for brands, how to work with creators, and why it's reshaping marketing itself.Tue, 08 Mar 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-building-a-social-commerce-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2022-building-a-social-commerce-strategy-from-scratch/Social commerce collapses discovery and purchase into a single in-app moment. Here's how shoppable content, live shopping, and creator-driven selling work — and how to build a strategy that converts.Mon, 21 Feb 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-why-the-cookieless-future-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2022-why-the-cookieless-future-matters-for-your-bottom-line/Everything a business needs to know about the cookieless future in 2022, the strategy, the pitfalls, and the steps that drove real results.Sun, 06 Feb 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-building-a-short-form-video-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2022-building-a-short-form-video-strategy-from-scratch/A practical look at short-form video in 2022: what changed, why it mattered, and how businesses can apply it today.Sun, 23 Jan 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2022-the-state-of-tiktok-marketing-in-2022/https://digitalbusinessmarketing.com/blog/2022-the-state-of-tiktok-marketing-in-2022/A practical look at TikTok marketing in 2022: what changed, why it mattered, and how businesses can apply it today.Sat, 08 Jan 2022 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-how-influencer-partnerships-changed-digital-marketing-in-2021/https://digitalbusinessmarketing.com/blog/2021-how-influencer-partnerships-changed-digital-marketing-in-2021/The one-off sponsored post is fading; ongoing influencer partnerships are what actually move brands. Here's how to structure, contract, brief, and manage long-term creator relationships that perform.Fri, 24 Dec 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-how-personalization-changed-digital-marketing-in-2021/https://digitalbusinessmarketing.com/blog/2021-how-personalization-changed-digital-marketing-in-2021/Our 2021 guide to personalization: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 09 Dec 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-a-practical-guide-to-community-building/https://digitalbusinessmarketing.com/blog/2021-a-practical-guide-to-community-building/A genuine community is the most durable marketing asset there is — members who connect with each other, not just your brand. Here's how to build one, why it compounds, and the mistakes that kill it.Thu, 25 Nov 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-why-privacy-sandbox-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2021-why-privacy-sandbox-matters-for-your-bottom-line/Google's Privacy Sandbox aims to replace third-party cookies with privacy-preserving ad tech in Chrome. Here's what it is, how its APIs change targeting and measurement, and how to prepare either way.Wed, 10 Nov 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-9-marketing-automation-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2021-9-marketing-automation-strategies-that-actually-work/How marketing automation reshaped digital marketing in 2021, and the practical playbook for putting it to work.Tue, 26 Oct 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-case-study-winning-with-customer-data-platforms/https://digitalbusinessmarketing.com/blog/2021-case-study-winning-with-customer-data-platforms/Everything a business needs to know about customer data platforms in 2021, the strategy, the pitfalls, and the steps that drove real results.Tue, 12 Oct 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-the-creator-economy-trends-shaping-2021/https://digitalbusinessmarketing.com/blog/2021-the-creator-economy-trends-shaping-2021/How the creator economy reshaped digital marketing in 2021, and the practical playbook for putting it to work.Mon, 27 Sep 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-building-a-social-commerce-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2021-building-a-social-commerce-strategy-from-scratch/A practical look at social commerce in 2021: what changed, why it mattered, and how businesses can apply it today.Mon, 13 Sep 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-building-a-short-form-video-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2021-building-a-short-form-video-strategy-from-scratch/Everything a business needs to know about short-form video in 2021, the strategy, the pitfalls, and the steps that drove real results.Sun, 29 Aug 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-a-practical-guide-to-the-cookieless-future/https://digitalbusinessmarketing.com/blog/2021-a-practical-guide-to-the-cookieless-future/Third-party cookies are disappearing, upending targeting and measurement. Here's what's changing, why first-party data and new measurement methods are the answer, and how to prepare your marketing.Sun, 15 Aug 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-the-rise-of-first-party-data/https://digitalbusinessmarketing.com/blog/2021-the-rise-of-first-party-data/How first-party data reshaped digital marketing in 2021, and the practical playbook for putting it to work.Sat, 31 Jul 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-the-state-of-conversion-optimization-in-2021/https://digitalbusinessmarketing.com/blog/2021-the-state-of-conversion-optimization-in-2021/A practical look at conversion optimization in 2021: what changed, why it mattered, and how businesses can apply it today.Sat, 17 Jul 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-email-marketing-trends-shaping-2021/https://digitalbusinessmarketing.com/blog/2021-email-marketing-trends-shaping-2021/Everything a business needs to know about email marketing in 2021, the strategy, the pitfalls, and the steps that drove real results.Fri, 02 Jul 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-how-omnichannel-cx-changed-digital-marketing-in-2021/https://digitalbusinessmarketing.com/blog/2021-how-omnichannel-cx-changed-digital-marketing-in-2021/Our 2021 guide to omnichannel CX: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 17 Jun 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-the-rise-of-influencer-partnerships/https://digitalbusinessmarketing.com/blog/2021-the-rise-of-influencer-partnerships/A practical look at influencer partnerships in 2021: what changed, why it mattered, and how businesses can apply it today.Thu, 03 Jun 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-the-rise-of-personalization/https://digitalbusinessmarketing.com/blog/2021-the-rise-of-personalization/Our 2021 guide to personalization: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 19 May 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-how-community-building-changed-digital-marketing-in-2021/https://digitalbusinessmarketing.com/blog/2021-how-community-building-changed-digital-marketing-in-2021/How community building reshaped digital marketing in 2021, and the practical playbook for putting it to work.Wed, 05 May 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-privacy-sandbox-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2021-privacy-sandbox-what-every-business-needs-to-know/A practical look at privacy sandbox in 2021: what changed, why it mattered, and how businesses can apply it today.Tue, 20 Apr 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-the-state-of-marketing-automation-in-2021/https://digitalbusinessmarketing.com/blog/2021-the-state-of-marketing-automation-in-2021/How marketing automation reshaped digital marketing in 2021, and the practical playbook for putting it to work.Tue, 06 Apr 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-customer-data-platforms-trends-shaping-2021/https://digitalbusinessmarketing.com/blog/2021-customer-data-platforms-trends-shaping-2021/Everything a business needs to know about customer data platforms in 2021, the strategy, the pitfalls, and the steps that drove real results.Mon, 22 Mar 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-mastering-the-creator-economy-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2021-mastering-the-creator-economy-a-marketer-s-playbook/How the creator economy reshaped digital marketing in 2021, and the practical playbook for putting it to work.Mon, 08 Mar 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-common-social-commerce-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2021-common-social-commerce-mistakes-and-how-to-avoid-them/A practical look at social commerce in 2021: what changed, why it mattered, and how businesses can apply it today.Sun, 21 Feb 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-common-short-form-video-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2021-common-short-form-video-mistakes-and-how-to-avoid-them/Everything a business needs to know about short-form video in 2021, the strategy, the pitfalls, and the steps that drove real results.Sat, 06 Feb 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-how-the-cookieless-future-changed-digital-marketing-in-2021/https://digitalbusinessmarketing.com/blog/2021-how-the-cookieless-future-changed-digital-marketing-in-2021/Our 2021 guide to the cookieless future: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 23 Jan 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2021-building-a-first-party-data-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2021-building-a-first-party-data-strategy-from-scratch/How first-party data reshaped digital marketing in 2021, and the practical playbook for putting it to work.Fri, 08 Jan 2021 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-a-practical-guide-to-curbside-commerce/https://digitalbusinessmarketing.com/blog/2020-a-practical-guide-to-curbside-commerce/Curbside pickup and BOPIS became permanent fixtures of retail, blending online convenience with physical stores. Here's how this omnichannel model works, why customers love it, and how to market it well.Wed, 23 Dec 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-marketing-in-a-crisis-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2020-marketing-in-a-crisis-what-every-business-needs-to-know/A practical look at marketing in a crisis in 2020: what changed, why it mattered, and how businesses can apply it today.Tue, 08 Dec 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-local-business-pivots-trends-shaping-2020/https://digitalbusinessmarketing.com/blog/2020-local-business-pivots-trends-shaping-2020/How local business pivots reshaped digital marketing in 2020, and the practical playbook for putting it to work.Tue, 24 Nov 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-email-marketing-trends-shaping-2020/https://digitalbusinessmarketing.com/blog/2020-email-marketing-trends-shaping-2020/How email marketing reshaped digital marketing in 2020, and the practical playbook for putting it to work.Mon, 09 Nov 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-tiktok-marketing-trends-shaping-2020/https://digitalbusinessmarketing.com/blog/2020-tiktok-marketing-trends-shaping-2020/Our 2020 guide to TikTok marketing: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 25 Oct 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-common-customer-empathy-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2020-common-customer-empathy-mistakes-and-how-to-avoid-them/Our 2020 guide to customer empathy: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 11 Oct 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-how-first-party-data-changed-digital-marketing-in-2020/https://digitalbusinessmarketing.com/blog/2020-how-first-party-data-changed-digital-marketing-in-2020/Everything a business needs to know about first-party data in 2020, the strategy, the pitfalls, and the steps that drove real results.Sat, 26 Sep 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-a-practical-guide-to-virtual-events/https://digitalbusinessmarketing.com/blog/2020-a-practical-guide-to-virtual-events/Our 2020 guide to virtual events: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 12 Sep 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-a-practical-guide-to-live-shopping/https://digitalbusinessmarketing.com/blog/2020-a-practical-guide-to-live-shopping/Live shopping blends live video, entertainment, and instant purchase into a powerful selling format — huge in Asia and growing everywhere. Here's how it works, why it converts, and how to run a live show that sells.Fri, 28 Aug 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-5-remote-marketing-teams-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2020-5-remote-marketing-teams-strategies-that-actually-work/Remote and distributed marketing teams are now normal — with real advantages and real challenges. Here's how to run one well: async communication, the right stack, culture, and output-based management.Fri, 14 Aug 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-a-practical-guide-to-ecommerce-acceleration/https://digitalbusinessmarketing.com/blog/2020-a-practical-guide-to-ecommerce-acceleration/When digital shifts fast, businesses must accelerate e-commerce without breaking what works. Here's how to scale online sales quickly and durably — prioritizing fundamentals over quick fixes that don't last.Thu, 30 Jul 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-common-content-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2020-common-content-marketing-mistakes-and-how-to-avoid-them/A practical look at content marketing in 2020: what changed, why it mattered, and how businesses can apply it today.Thu, 16 Jul 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-case-study-winning-with-webinar-marketing/https://digitalbusinessmarketing.com/blog/2020-case-study-winning-with-webinar-marketing/Everything a business needs to know about webinar marketing in 2020, the strategy, the pitfalls, and the steps that drove real results.Wed, 01 Jul 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-why-digital-transformation-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2020-why-digital-transformation-matters-for-your-bottom-line/A practical look at digital transformation in 2020: what changed, why it mattered, and how businesses can apply it today.Tue, 16 Jun 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-how-curbside-commerce-changed-digital-marketing-in-2020/https://digitalbusinessmarketing.com/blog/2020-how-curbside-commerce-changed-digital-marketing-in-2020/Our 2020 guide to curbside commerce: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 02 Jun 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-a-practical-guide-to-marketing-in-a-crisis/https://digitalbusinessmarketing.com/blog/2020-a-practical-guide-to-marketing-in-a-crisis/Recessions, PR crises, and sudden disruptions test every marketing team. Here's how to respond well — what to cut and protect, how to adjust tone, and why brands that market wisely through downturns come out ahead.Mon, 18 May 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-mastering-local-business-pivots-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2020-mastering-local-business-pivots-a-marketer-s-playbook/How local business pivots reshaped digital marketing in 2020, and the practical playbook for putting it to work.Mon, 04 May 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-mastering-email-marketing-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2020-mastering-email-marketing-a-marketer-s-playbook/How email marketing reshaped digital marketing in 2020, and the practical playbook for putting it to work.Sun, 19 Apr 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-mastering-tiktok-marketing-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2020-mastering-tiktok-marketing-a-marketer-s-playbook/Our 2020 guide to TikTok marketing: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 05 Apr 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-case-study-winning-with-customer-empathy/https://digitalbusinessmarketing.com/blog/2020-case-study-winning-with-customer-empathy/Our 2020 guide to customer empathy: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 21 Mar 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-the-rise-of-first-party-data/https://digitalbusinessmarketing.com/blog/2020-the-rise-of-first-party-data/Everything a business needs to know about first-party data in 2020, the strategy, the pitfalls, and the steps that drove real results.Sat, 07 Mar 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-how-virtual-events-changed-digital-marketing-in-2020/https://digitalbusinessmarketing.com/blog/2020-how-virtual-events-changed-digital-marketing-in-2020/Our 2020 guide to virtual events: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 21 Feb 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-how-live-shopping-changed-digital-marketing-in-2020/https://digitalbusinessmarketing.com/blog/2020-how-live-shopping-changed-digital-marketing-in-2020/Everything a business needs to know about live shopping in 2020, the strategy, the pitfalls, and the steps that drove real results.Thu, 06 Feb 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-the-state-of-remote-marketing-teams-in-2020/https://digitalbusinessmarketing.com/blog/2020-the-state-of-remote-marketing-teams-in-2020/A practical look at remote marketing teams in 2020: what changed, why it mattered, and how businesses can apply it today.Thu, 23 Jan 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2020-how-ecommerce-acceleration-changed-digital-marketing-in-2020/https://digitalbusinessmarketing.com/blog/2020-how-ecommerce-acceleration-changed-digital-marketing-in-2020/A practical look at ecommerce acceleration in 2020: what changed, why it mattered, and how businesses can apply it today.Wed, 08 Jan 2020 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-the-rise-of-omnichannel-marketing/https://digitalbusinessmarketing.com/blog/2019-the-rise-of-omnichannel-marketing/Our 2019 guide to omnichannel marketing: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 24 Dec 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-marketing-analytics-trends-shaping-2019/https://digitalbusinessmarketing.com/blog/2019-marketing-analytics-trends-shaping-2019/How marketing analytics reshaped digital marketing in 2019, and the practical playbook for putting it to work.Mon, 09 Dec 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-the-rise-of-featured-snippets/https://digitalbusinessmarketing.com/blog/2019-the-rise-of-featured-snippets/Our 2019 guide to featured snippets: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 25 Nov 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-why-tiktok-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2019-why-tiktok-marketing-matters-for-your-bottom-line/TikTok turned discovery upside down: anyone can reach millions regardless of follower count. Here's how the interest graph works, what content wins, and how brands turn attention into revenue.Sun, 10 Nov 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-mastering-micro-influencers-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2019-mastering-micro-influencers-a-marketer-s-playbook/Everything a business needs to know about micro-influencers in 2019, the strategy, the pitfalls, and the steps that drove real results.Sat, 26 Oct 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-why-customer-data-platforms-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2019-why-customer-data-platforms-matters-for-your-bottom-line/A CDP unifies scattered customer data into one profile you can act on — the foundation for personalization, retention, and privacy-era measurement. Here's what a CDP does, when you need one, and how it drives revenue.Sat, 12 Oct 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-why-ai-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2019-why-ai-marketing-matters-for-your-bottom-line/Everything a business needs to know about AI marketing in 2019, the strategy, the pitfalls, and the steps that drove real results.Fri, 27 Sep 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-case-study-winning-with-video-marketing/https://digitalbusinessmarketing.com/blog/2019-case-study-winning-with-video-marketing/Our 2019 guide to video marketing: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 13 Sep 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-building-a-personalization-at-scale-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2019-building-a-personalization-at-scale-strategy-from-scratch/Our 2019 guide to personalization at scale: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 29 Aug 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-why-conversational-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2019-why-conversational-marketing-matters-for-your-bottom-line/Conversational marketing replaces forms and waiting with real-time dialogue that qualifies and converts customers at the moment of interest. Here's how it works and how AI is transforming it.Thu, 15 Aug 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-why-voice-search-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2019-why-voice-search-matters-for-your-bottom-line/How voice search reshaped digital marketing in 2019, and the practical playbook for putting it to work.Wed, 31 Jul 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-content-strategy-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2019-content-strategy-what-every-business-needs-to-know/Everything a business needs to know about content strategy in 2019, the strategy, the pitfalls, and the steps that drove real results.Wed, 17 Jul 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-mastering-customer-retention-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2019-mastering-customer-retention-a-marketer-s-playbook/How customer retention reshaped digital marketing in 2019, and the practical playbook for putting it to work.Tue, 02 Jul 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-why-privacy-first-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2019-why-privacy-first-marketing-matters-for-your-bottom-line/How privacy-first marketing reshaped digital marketing in 2019, and the practical playbook for putting it to work.Mon, 17 Jun 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-building-a-omnichannel-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2019-building-a-omnichannel-marketing-strategy-from-scratch/Our 2019 guide to omnichannel marketing: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 03 Jun 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-mastering-marketing-analytics-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2019-mastering-marketing-analytics-a-marketer-s-playbook/How marketing analytics reshaped digital marketing in 2019, and the practical playbook for putting it to work.Sun, 19 May 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-building-a-featured-snippets-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2019-building-a-featured-snippets-strategy-from-scratch/Our 2019 guide to featured snippets: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 05 May 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-tiktok-marketing-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2019-tiktok-marketing-what-every-business-needs-to-know/Everything a business needs to know about TikTok marketing in 2019, the strategy, the pitfalls, and the steps that drove real results.Sat, 20 Apr 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-9-micro-influencers-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2019-9-micro-influencers-strategies-that-actually-work/Everything a business needs to know about micro-influencers in 2019, the strategy, the pitfalls, and the steps that drove real results.Sat, 06 Apr 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-customer-data-platforms-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2019-customer-data-platforms-what-every-business-needs-to-know/How customer data platforms reshaped digital marketing in 2019, and the practical playbook for putting it to work.Fri, 22 Mar 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-ai-marketing-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2019-ai-marketing-what-every-business-needs-to-know/Everything a business needs to know about AI marketing in 2019, the strategy, the pitfalls, and the steps that drove real results.Fri, 08 Mar 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-video-marketing-trends-shaping-2019/https://digitalbusinessmarketing.com/blog/2019-video-marketing-trends-shaping-2019/Our 2019 guide to video marketing: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 21 Feb 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-common-personalization-at-scale-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2019-common-personalization-at-scale-mistakes-and-how-to-avoid-them/Our 2019 guide to personalization at scale: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 06 Feb 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-conversational-marketing-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2019-conversational-marketing-what-every-business-needs-to-know/How conversational marketing reshaped digital marketing in 2019, and the practical playbook for putting it to work.Wed, 23 Jan 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2019-voice-search-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2019-voice-search-what-every-business-needs-to-know/How voice search reshaped digital marketing in 2019, and the practical playbook for putting it to work.Tue, 08 Jan 2019 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-building-a-podcast-advertising-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2018-building-a-podcast-advertising-strategy-from-scratch/Our 2018 guide to podcast advertising: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 24 Dec 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-mastering-local-seo-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2018-mastering-local-seo-a-marketer-s-playbook/A practical look at local SEO in 2018: what changed, why it mattered, and how businesses can apply it today.Sun, 09 Dec 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-the-state-of-conversational-marketing-in-2018/https://digitalbusinessmarketing.com/blog/2018-the-state-of-conversational-marketing-in-2018/Everything a business needs to know about conversational marketing in 2018, the strategy, the pitfalls, and the steps that drove real results.Sun, 25 Nov 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-common-stories-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2018-common-stories-marketing-mistakes-and-how-to-avoid-them/Our 2018 guide to stories marketing: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 10 Nov 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-the-state-of-customer-data-platforms-in-2018/https://digitalbusinessmarketing.com/blog/2018-the-state-of-customer-data-platforms-in-2018/How customer data platforms reshaped digital marketing in 2018, and the practical playbook for putting it to work.Fri, 26 Oct 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-a-practical-guide-to-marketing-automation/https://digitalbusinessmarketing.com/blog/2018-a-practical-guide-to-marketing-automation/Marketing automation scales personal, timely communication across the customer lifecycle — but only when built on clean data and real strategy. Here's what to automate first and the traps to avoid.Fri, 12 Oct 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-why-video-first-strategy-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2018-why-video-first-strategy-matters-for-your-bottom-line/Our 2018 guide to video-first strategy: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 27 Sep 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-a-practical-guide-to-influencer-marketing/https://digitalbusinessmarketing.com/blog/2018-a-practical-guide-to-influencer-marketing/Influencer marketing works by borrowing trust — but only when it's authentic. Here's how to pick the right creators (hint: smaller often wins), structure deals, stay compliant, and measure real impact.Thu, 13 Sep 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-case-study-winning-with-machine-learning-in-marketing/https://digitalbusinessmarketing.com/blog/2018-case-study-winning-with-machine-learning-in-marketing/How machine learning in marketing reshaped digital marketing in 2018, and the practical playbook for putting it to work.Wed, 29 Aug 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-the-state-of-voice-search-in-2018/https://digitalbusinessmarketing.com/blog/2018-the-state-of-voice-search-in-2018/Everything a business needs to know about voice search in 2018, the strategy, the pitfalls, and the steps that drove real results.Wed, 15 Aug 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-gdpr-and-privacy-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2018-gdpr-and-privacy-what-every-business-needs-to-know/How GDPR and privacy reshaped digital marketing in 2018, and the practical playbook for putting it to work.Tue, 31 Jul 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-the-rise-of-customer-experience/https://digitalbusinessmarketing.com/blog/2018-the-rise-of-customer-experience/Everything a business needs to know about customer experience in 2018, the strategy, the pitfalls, and the steps that drove real results.Tue, 17 Jul 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-personalization-trends-shaping-2018/https://digitalbusinessmarketing.com/blog/2018-personalization-trends-shaping-2018/Everything a business needs to know about personalization in 2018, the strategy, the pitfalls, and the steps that drove real results.Mon, 02 Jul 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-mastering-brand-trust-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2018-mastering-brand-trust-a-marketer-s-playbook/Everything a business needs to know about brand trust in 2018, the strategy, the pitfalls, and the steps that drove real results.Sun, 17 Jun 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-common-podcast-advertising-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2018-common-podcast-advertising-mistakes-and-how-to-avoid-them/Our 2018 guide to podcast advertising: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 03 Jun 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-9-local-seo-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2018-9-local-seo-strategies-that-actually-work/A practical look at local SEO in 2018: what changed, why it mattered, and how businesses can apply it today.Sat, 19 May 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-why-conversational-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2018-why-conversational-marketing-matters-for-your-bottom-line/Everything a business needs to know about conversational marketing in 2018, the strategy, the pitfalls, and the steps that drove real results.Sat, 05 May 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-case-study-winning-with-stories-marketing/https://digitalbusinessmarketing.com/blog/2018-case-study-winning-with-stories-marketing/Our 2018 guide to stories marketing: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 20 Apr 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-why-customer-data-platforms-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2018-why-customer-data-platforms-matters-for-your-bottom-line/How customer data platforms reshaped digital marketing in 2018, and the practical playbook for putting it to work.Fri, 06 Apr 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-how-marketing-automation-changed-digital-marketing-in-2018/https://digitalbusinessmarketing.com/blog/2018-how-marketing-automation-changed-digital-marketing-in-2018/How marketing automation reshaped digital marketing in 2018, and the practical playbook for putting it to work.Thu, 22 Mar 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-video-first-strategy-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2018-video-first-strategy-what-every-business-needs-to-know/Our 2018 guide to video-first strategy: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 08 Mar 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-how-influencer-marketing-changed-digital-marketing-in-2018/https://digitalbusinessmarketing.com/blog/2018-how-influencer-marketing-changed-digital-marketing-in-2018/A practical look at influencer marketing in 2018: what changed, why it mattered, and how businesses can apply it today.Wed, 21 Feb 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-machine-learning-in-marketing-trends-shaping-2018/https://digitalbusinessmarketing.com/blog/2018-machine-learning-in-marketing-trends-shaping-2018/How machine learning in marketing reshaped digital marketing in 2018, and the practical playbook for putting it to work.Tue, 06 Feb 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-why-voice-search-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2018-why-voice-search-matters-for-your-bottom-line/Everything a business needs to know about voice search in 2018, the strategy, the pitfalls, and the steps that drove real results.Tue, 23 Jan 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2018-a-practical-guide-to-gdpr-and-privacy/https://digitalbusinessmarketing.com/blog/2018-a-practical-guide-to-gdpr-and-privacy/How GDPR and privacy reshaped digital marketing in 2018, and the practical playbook for putting it to work.Mon, 08 Jan 2018 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-10-instagram-marketing-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2017-10-instagram-marketing-strategies-that-actually-work/Our 2017 guide to Instagram marketing: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 24 Dec 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-why-programmatic-audio-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2017-why-programmatic-audio-matters-for-your-bottom-line/Everything a business needs to know about programmatic audio in 2017, the strategy, the pitfalls, and the steps that drove real results.Sat, 09 Dec 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-the-rise-of-content-clusters/https://digitalbusinessmarketing.com/blog/2017-the-rise-of-content-clusters/Our 2017 guide to content clusters: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 25 Nov 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-mobile-ux-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2017-mobile-ux-what-every-business-needs-to-know/Our 2017 guide to mobile UX: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 10 Nov 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-a-practical-guide-to-marketing-personalization/https://digitalbusinessmarketing.com/blog/2017-a-practical-guide-to-marketing-personalization/How marketing personalization reshaped digital marketing in 2017, and the practical playbook for putting it to work.Thu, 26 Oct 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-how-account-based-marketing-changed-digital-marketing-in-2017/https://digitalbusinessmarketing.com/blog/2017-how-account-based-marketing-changed-digital-marketing-in-2017/ABM flips the funnel: instead of attracting many leads, you target specific high-value accounts with coordinated, personalized effort. Here's how it works, when it fits, and how marketing and sales align around it.Thu, 12 Oct 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-marketing-chatbots-trends-shaping-2017/https://digitalbusinessmarketing.com/blog/2017-marketing-chatbots-trends-shaping-2017/Chatbots went from clunky rule-based scripts to genuinely capable AI assistants. Here's what they're actually good for, where they fail, and how to deploy one that helps customers instead of frustrating them.Wed, 27 Sep 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-mastering-video-marketing-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2017-mastering-video-marketing-a-marketer-s-playbook/Everything a business needs to know about video marketing in 2017, the strategy, the pitfalls, and the steps that drove real results.Wed, 13 Sep 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-case-study-winning-with-ai-in-marketing/https://digitalbusinessmarketing.com/blog/2017-case-study-winning-with-ai-in-marketing/A practical look at AI in marketing in 2017: what changed, why it mattered, and how businesses can apply it today.Tue, 29 Aug 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-a-practical-guide-to-voice-search/https://digitalbusinessmarketing.com/blog/2017-a-practical-guide-to-voice-search/Voice search changes how people phrase queries and how they get answers — usually just one. Here's how to optimize for conversational, question-based search and the AI assistants now built on it.Tue, 15 Aug 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-the-state-of-influencer-marketing-in-2017/https://digitalbusinessmarketing.com/blog/2017-the-state-of-influencer-marketing-in-2017/A practical look at influencer marketing in 2017: what changed, why it mattered, and how businesses can apply it today.Mon, 31 Jul 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-conversion-optimization-trends-shaping-2017/https://digitalbusinessmarketing.com/blog/2017-conversion-optimization-trends-shaping-2017/Our 2017 guide to conversion optimization: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 17 Jul 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-why-email-automation-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2017-why-email-automation-matters-for-your-bottom-line/Our 2017 guide to email automation: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 02 Jul 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-the-state-of-customer-retention-in-2017/https://digitalbusinessmarketing.com/blog/2017-the-state-of-customer-retention-in-2017/How customer retention reshaped digital marketing in 2017, and the practical playbook for putting it to work.Sat, 17 Jun 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-the-state-of-instagram-marketing-in-2017/https://digitalbusinessmarketing.com/blog/2017-the-state-of-instagram-marketing-in-2017/Our 2017 guide to Instagram marketing: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 03 Jun 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-programmatic-audio-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2017-programmatic-audio-what-every-business-needs-to-know/Everything a business needs to know about programmatic audio in 2017, the strategy, the pitfalls, and the steps that drove real results.Fri, 19 May 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-building-a-content-clusters-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2017-building-a-content-clusters-strategy-from-scratch/Our 2017 guide to content clusters: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 05 May 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-a-practical-guide-to-mobile-ux/https://digitalbusinessmarketing.com/blog/2017-a-practical-guide-to-mobile-ux/Most of your customers experience your brand on a small screen, one-handed, on the move. Here's how mobile UX differs from desktop, the principles that make mobile experiences effortless, and what to prioritize.Thu, 20 Apr 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-how-marketing-personalization-changed-digital-marketing-in-2017/https://digitalbusinessmarketing.com/blog/2017-how-marketing-personalization-changed-digital-marketing-in-2017/How marketing personalization reshaped digital marketing in 2017, and the practical playbook for putting it to work.Thu, 06 Apr 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-the-rise-of-account-based-marketing/https://digitalbusinessmarketing.com/blog/2017-the-rise-of-account-based-marketing/A practical look at account-based marketing in 2017: what changed, why it mattered, and how businesses can apply it today.Wed, 22 Mar 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-mastering-marketing-chatbots-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2017-mastering-marketing-chatbots-a-marketer-s-playbook/How marketing chatbots reshaped digital marketing in 2017, and the practical playbook for putting it to work.Wed, 08 Mar 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-10-video-marketing-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2017-10-video-marketing-strategies-that-actually-work/Video is the most persuasive, most-consumed format online — and the easiest to waste. Here's how to give every video a job, match format to the funnel, and measure it beyond view counts.Tue, 21 Feb 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-ai-in-marketing-trends-shaping-2017/https://digitalbusinessmarketing.com/blog/2017-ai-in-marketing-trends-shaping-2017/A practical look at AI in marketing in 2017: what changed, why it mattered, and how businesses can apply it today.Mon, 06 Feb 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-how-voice-search-changed-digital-marketing-in-2017/https://digitalbusinessmarketing.com/blog/2017-how-voice-search-changed-digital-marketing-in-2017/How voice search reshaped digital marketing in 2017, and the practical playbook for putting it to work.Mon, 23 Jan 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2017-why-influencer-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2017-why-influencer-marketing-matters-for-your-bottom-line/A practical look at influencer marketing in 2017: what changed, why it mattered, and how businesses can apply it today.Sun, 08 Jan 2017 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-common-messenger-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2016-common-messenger-marketing-mistakes-and-how-to-avoid-them/Our 2016 guide to messenger marketing: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 23 Dec 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-mastering-personalization-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2016-mastering-personalization-a-marketer-s-playbook/Everything a business needs to know about personalization in 2016, the strategy, the pitfalls, and the steps that drove real results.Thu, 08 Dec 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-featured-snippets-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2016-featured-snippets-what-every-business-needs-to-know/How featured snippets reshaped digital marketing in 2016, and the practical playbook for putting it to work.Thu, 24 Nov 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-voice-of-customer-trends-shaping-2016/https://digitalbusinessmarketing.com/blog/2016-voice-of-customer-trends-shaping-2016/Everything a business needs to know about voice of customer in 2016, the strategy, the pitfalls, and the steps that drove real results.Wed, 09 Nov 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-instagram-stories-trends-shaping-2016/https://digitalbusinessmarketing.com/blog/2016-instagram-stories-trends-shaping-2016/A practical look at Instagram stories in 2016: what changed, why it mattered, and how businesses can apply it today.Tue, 25 Oct 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-case-study-winning-with-programmatic-advertising/https://digitalbusinessmarketing.com/blog/2016-case-study-winning-with-programmatic-advertising/How programmatic advertising reshaped digital marketing in 2016, and the practical playbook for putting it to work.Tue, 11 Oct 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-a-practical-guide-to-virtual-reality-marketing/https://digitalbusinessmarketing.com/blog/2016-a-practical-guide-to-virtual-reality-marketing/Our 2016 guide to virtual reality marketing: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 26 Sep 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-marketing-automation-trends-shaping-2016/https://digitalbusinessmarketing.com/blog/2016-marketing-automation-trends-shaping-2016/How marketing automation reshaped digital marketing in 2016, and the practical playbook for putting it to work.Mon, 12 Sep 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-why-influencer-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2016-why-influencer-marketing-matters-for-your-bottom-line/A practical look at influencer marketing in 2016: what changed, why it mattered, and how businesses can apply it today.Sun, 28 Aug 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-common-live-video-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2016-common-live-video-mistakes-and-how-to-avoid-them/How live video reshaped digital marketing in 2016, and the practical playbook for putting it to work.Sun, 14 Aug 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-case-study-winning-with-marketing-chatbots/https://digitalbusinessmarketing.com/blog/2016-case-study-winning-with-marketing-chatbots/Everything a business needs to know about marketing chatbots in 2016, the strategy, the pitfalls, and the steps that drove real results.Sat, 30 Jul 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-10-customer-retention-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2016-10-customer-retention-strategies-that-actually-work/How customer retention reshaped digital marketing in 2016, and the practical playbook for putting it to work.Sat, 16 Jul 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-how-mobile-ux-changed-digital-marketing-in-2016/https://digitalbusinessmarketing.com/blog/2016-how-mobile-ux-changed-digital-marketing-in-2016/A practical look at mobile UX in 2016: what changed, why it mattered, and how businesses can apply it today.Fri, 01 Jul 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-a-practical-guide-to-micro-moments/https://digitalbusinessmarketing.com/blog/2016-a-practical-guide-to-micro-moments/How micro-moments reshaped digital marketing in 2016, and the practical playbook for putting it to work.Thu, 16 Jun 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-case-study-winning-with-messenger-marketing/https://digitalbusinessmarketing.com/blog/2016-case-study-winning-with-messenger-marketing/Our 2016 guide to messenger marketing: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 02 Jun 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-10-personalization-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2016-10-personalization-strategies-that-actually-work/Personalization is now the customer expectation, not a bonus — but most of it is superficial or creepy. Here's how to personalize in ways that genuinely help, on the data foundation that makes it work.Wed, 18 May 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-a-practical-guide-to-featured-snippets/https://digitalbusinessmarketing.com/blog/2016-a-practical-guide-to-featured-snippets/Featured snippets put your answer at the top of Google — position zero — and feed voice and AI answers. Here's how to structure content to win them, and what it means as search shifts to AI.Wed, 04 May 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-mastering-voice-of-customer-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2016-mastering-voice-of-customer-a-marketer-s-playbook/Everything a business needs to know about voice of customer in 2016, the strategy, the pitfalls, and the steps that drove real results.Tue, 19 Apr 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-mastering-instagram-stories-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2016-mastering-instagram-stories-a-marketer-s-playbook/A practical look at Instagram stories in 2016: what changed, why it mattered, and how businesses can apply it today.Tue, 05 Apr 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-programmatic-advertising-trends-shaping-2016/https://digitalbusinessmarketing.com/blog/2016-programmatic-advertising-trends-shaping-2016/How programmatic advertising reshaped digital marketing in 2016, and the practical playbook for putting it to work.Mon, 21 Mar 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-how-virtual-reality-marketing-changed-digital-marketing-in-2016/https://digitalbusinessmarketing.com/blog/2016-how-virtual-reality-marketing-changed-digital-marketing-in-2016/Our 2016 guide to virtual reality marketing: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 07 Mar 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-mastering-marketing-automation-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2016-mastering-marketing-automation-a-marketer-s-playbook/How marketing automation reshaped digital marketing in 2016, and the practical playbook for putting it to work.Sun, 21 Feb 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-influencer-marketing-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2016-influencer-marketing-what-every-business-needs-to-know/A practical look at influencer marketing in 2016: what changed, why it mattered, and how businesses can apply it today.Sat, 06 Feb 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-case-study-winning-with-live-video/https://digitalbusinessmarketing.com/blog/2016-case-study-winning-with-live-video/How live video reshaped digital marketing in 2016, and the practical playbook for putting it to work.Sat, 23 Jan 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2016-marketing-chatbots-trends-shaping-2016/https://digitalbusinessmarketing.com/blog/2016-marketing-chatbots-trends-shaping-2016/Everything a business needs to know about marketing chatbots in 2016, the strategy, the pitfalls, and the steps that drove real results.Fri, 08 Jan 2016 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-snapchat-marketing-trends-shaping-2015/https://digitalbusinessmarketing.com/blog/2015-snapchat-marketing-trends-shaping-2015/How Snapchat marketing reshaped digital marketing in 2015, and the practical playbook for putting it to work.Thu, 24 Dec 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-why-customer-experience-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2015-why-customer-experience-matters-for-your-bottom-line/Customer experience has become the real differentiator — often more than price or product. Here's why CX drives retention, referrals, and revenue, and how to improve the journey that customers actually take.Wed, 09 Dec 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-case-study-winning-with-email-deliverability/https://digitalbusinessmarketing.com/blog/2015-case-study-winning-with-email-deliverability/The best email is worthless if it lands in spam. Here's how authentication, sender reputation, list hygiene, and engagement decide whether you reach the inbox — and how to fix deliverability when it breaks.Wed, 25 Nov 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-case-study-winning-with-local-search/https://digitalbusinessmarketing.com/blog/2015-case-study-winning-with-local-search/Our 2015 guide to local search: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 10 Nov 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-building-a-account-based-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2015-building-a-account-based-marketing-strategy-from-scratch/Everything a business needs to know about account-based marketing in 2015, the strategy, the pitfalls, and the steps that drove real results.Mon, 26 Oct 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-the-rise-of-live-streaming/https://digitalbusinessmarketing.com/blog/2015-the-rise-of-live-streaming/Our 2015 guide to live streaming: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 12 Oct 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-case-study-winning-with-native-advertising/https://digitalbusinessmarketing.com/blog/2015-case-study-winning-with-native-advertising/Native ads match the form of the content around them, earning attention that display ads lose to banner blindness. Here's how native advertising works, where it fits, and how to do it without deceiving people.Sun, 27 Sep 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-mastering-marketing-automation-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2015-mastering-marketing-automation-a-marketer-s-playbook/Our 2015 guide to marketing automation: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 13 Sep 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-building-a-app-store-optimization-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2015-building-a-app-store-optimization-strategy-from-scratch/A practical look at app store optimization in 2015: what changed, why it mattered, and how businesses can apply it today.Sat, 29 Aug 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-case-study-winning-with-video-marketing/https://digitalbusinessmarketing.com/blog/2015-case-study-winning-with-video-marketing/A practical look at video marketing in 2015: what changed, why it mattered, and how businesses can apply it today.Sat, 15 Aug 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-building-a-mobile-seo-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2015-building-a-mobile-seo-strategy-from-scratch/A practical look at mobile SEO in 2015: what changed, why it mattered, and how businesses can apply it today.Fri, 31 Jul 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-content-distribution-trends-shaping-2015/https://digitalbusinessmarketing.com/blog/2015-content-distribution-trends-shaping-2015/A practical look at content distribution in 2015: what changed, why it mattered, and how businesses can apply it today.Fri, 17 Jul 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-why-landing-pages-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2015-why-landing-pages-matters-for-your-bottom-line/A dedicated landing page focused on one goal converts far better than sending traffic to your homepage. Here's why landing pages work, the anatomy of a high-converting one, and the mistakes that kill conversions.Thu, 02 Jul 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-a-practical-guide-to-data-driven-marketing/https://digitalbusinessmarketing.com/blog/2015-a-practical-guide-to-data-driven-marketing/Everything a business needs to know about data-driven marketing in 2015, the strategy, the pitfalls, and the steps that drove real results.Wed, 17 Jun 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-mastering-snapchat-marketing-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2015-mastering-snapchat-marketing-a-marketer-s-playbook/How Snapchat marketing reshaped digital marketing in 2015, and the practical playbook for putting it to work.Wed, 03 Jun 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-customer-experience-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2015-customer-experience-what-every-business-needs-to-know/Our 2015 guide to customer experience: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 19 May 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-email-deliverability-trends-shaping-2015/https://digitalbusinessmarketing.com/blog/2015-email-deliverability-trends-shaping-2015/Everything a business needs to know about email deliverability in 2015, the strategy, the pitfalls, and the steps that drove real results.Tue, 05 May 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-local-search-trends-shaping-2015/https://digitalbusinessmarketing.com/blog/2015-local-search-trends-shaping-2015/Our 2015 guide to local search: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 20 Apr 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-common-account-based-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2015-common-account-based-marketing-mistakes-and-how-to-avoid-them/Everything a business needs to know about account-based marketing in 2015, the strategy, the pitfalls, and the steps that drove real results.Mon, 06 Apr 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-building-a-live-streaming-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2015-building-a-live-streaming-strategy-from-scratch/Our 2015 guide to live streaming: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 22 Mar 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-native-advertising-trends-shaping-2015/https://digitalbusinessmarketing.com/blog/2015-native-advertising-trends-shaping-2015/A practical look at native advertising in 2015: what changed, why it mattered, and how businesses can apply it today.Sun, 08 Mar 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-10-marketing-automation-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2015-10-marketing-automation-strategies-that-actually-work/Our 2015 guide to marketing automation: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 21 Feb 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-common-app-store-optimization-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2015-common-app-store-optimization-mistakes-and-how-to-avoid-them/A practical look at app store optimization in 2015: what changed, why it mattered, and how businesses can apply it today.Fri, 06 Feb 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-video-marketing-trends-shaping-2015/https://digitalbusinessmarketing.com/blog/2015-video-marketing-trends-shaping-2015/A practical look at video marketing in 2015: what changed, why it mattered, and how businesses can apply it today.Fri, 23 Jan 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2015-common-mobile-seo-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2015-common-mobile-seo-mistakes-and-how-to-avoid-them/A practical look at mobile SEO in 2015: what changed, why it mattered, and how businesses can apply it today.Thu, 08 Jan 2015 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-video-marketing-trends-shaping-2014/https://digitalbusinessmarketing.com/blog/2014-video-marketing-trends-shaping-2014/Everything a business needs to know about video marketing in 2014, the strategy, the pitfalls, and the steps that drove real results.Wed, 24 Dec 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-case-study-winning-with-retargeting/https://digitalbusinessmarketing.com/blog/2014-case-study-winning-with-retargeting/How retargeting reshaped digital marketing in 2014, and the practical playbook for putting it to work.Tue, 09 Dec 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-why-conversion-funnels-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2014-why-conversion-funnels-matters-for-your-bottom-line/Everything a business needs to know about conversion funnels in 2014, the strategy, the pitfalls, and the steps that drove real results.Tue, 25 Nov 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-the-state-of-seo-content-in-2014/https://digitalbusinessmarketing.com/blog/2014-the-state-of-seo-content-in-2014/A practical look at SEO content in 2014: what changed, why it mattered, and how businesses can apply it today.Mon, 10 Nov 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-building-a-influencer-outreach-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2014-building-a-influencer-outreach-strategy-from-scratch/A practical look at influencer outreach in 2014: what changed, why it mattered, and how businesses can apply it today.Sun, 26 Oct 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-common-website-personalization-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2014-common-website-personalization-mistakes-and-how-to-avoid-them/How website personalization reshaped digital marketing in 2014, and the practical playbook for putting it to work.Sun, 12 Oct 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-a-practical-guide-to-marketing-attribution/https://digitalbusinessmarketing.com/blog/2014-a-practical-guide-to-marketing-attribution/Attribution decides which marketing gets credit for conversions — and getting it wrong misallocates your whole budget. Here's how the models work, why last-click misleads, and how to measure truth in a privacy-changed world.Sat, 27 Sep 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-a-practical-guide-to-mobile-first-design/https://digitalbusinessmarketing.com/blog/2014-a-practical-guide-to-mobile-first-design/Our 2014 guide to mobile-first design: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 13 Sep 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-content-marketing-roi-trends-shaping-2014/https://digitalbusinessmarketing.com/blog/2014-content-marketing-roi-trends-shaping-2014/Everything a business needs to know about content marketing ROI in 2014, the strategy, the pitfalls, and the steps that drove real results.Fri, 29 Aug 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-a-practical-guide-to-real-time-bidding/https://digitalbusinessmarketing.com/blog/2014-a-practical-guide-to-real-time-bidding/How real-time bidding reshaped digital marketing in 2014, and the practical playbook for putting it to work.Fri, 15 Aug 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-mastering-programmatic-advertising-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2014-mastering-programmatic-advertising-a-marketer-s-playbook/Our 2014 guide to programmatic advertising: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 31 Jul 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-building-a-social-advertising-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2014-building-a-social-advertising-strategy-from-scratch/How social advertising reshaped digital marketing in 2014, and the practical playbook for putting it to work.Thu, 17 Jul 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-email-marketing-trends-shaping-2014/https://digitalbusinessmarketing.com/blog/2014-email-marketing-trends-shaping-2014/How email marketing reshaped digital marketing in 2014, and the practical playbook for putting it to work.Wed, 02 Jul 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-why-customer-journey-mapping-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2014-why-customer-journey-mapping-matters-for-your-bottom-line/A practical look at customer journey mapping in 2014: what changed, why it mattered, and how businesses can apply it today.Tue, 17 Jun 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-mastering-video-marketing-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2014-mastering-video-marketing-a-marketer-s-playbook/Everything a business needs to know about video marketing in 2014, the strategy, the pitfalls, and the steps that drove real results.Tue, 03 Jun 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-retargeting-trends-shaping-2014/https://digitalbusinessmarketing.com/blog/2014-retargeting-trends-shaping-2014/How retargeting reshaped digital marketing in 2014, and the practical playbook for putting it to work.Mon, 19 May 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-conversion-funnels-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2014-conversion-funnels-what-every-business-needs-to-know/Everything a business needs to know about conversion funnels in 2014, the strategy, the pitfalls, and the steps that drove real results.Mon, 05 May 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-why-seo-content-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2014-why-seo-content-matters-for-your-bottom-line/A practical look at SEO content in 2014: what changed, why it mattered, and how businesses can apply it today.Sun, 20 Apr 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-common-influencer-outreach-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2014-common-influencer-outreach-mistakes-and-how-to-avoid-them/A practical look at influencer outreach in 2014: what changed, why it mattered, and how businesses can apply it today.Sun, 06 Apr 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-case-study-winning-with-website-personalization/https://digitalbusinessmarketing.com/blog/2014-case-study-winning-with-website-personalization/How website personalization reshaped digital marketing in 2014, and the practical playbook for putting it to work.Sat, 22 Mar 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-how-marketing-attribution-changed-digital-marketing-in-2014/https://digitalbusinessmarketing.com/blog/2014-how-marketing-attribution-changed-digital-marketing-in-2014/A practical look at marketing attribution in 2014: what changed, why it mattered, and how businesses can apply it today.Sat, 08 Mar 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-how-mobile-first-design-changed-digital-marketing-in-2014/https://digitalbusinessmarketing.com/blog/2014-how-mobile-first-design-changed-digital-marketing-in-2014/Our 2014 guide to mobile-first design: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 21 Feb 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-mastering-content-marketing-roi-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2014-mastering-content-marketing-roi-a-marketer-s-playbook/Everything a business needs to know about content marketing ROI in 2014, the strategy, the pitfalls, and the steps that drove real results.Thu, 06 Feb 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-how-real-time-bidding-changed-digital-marketing-in-2014/https://digitalbusinessmarketing.com/blog/2014-how-real-time-bidding-changed-digital-marketing-in-2014/How real-time bidding reshaped digital marketing in 2014, and the practical playbook for putting it to work.Thu, 23 Jan 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2014-12-programmatic-advertising-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2014-12-programmatic-advertising-strategies-that-actually-work/Programmatic advertising automates the buying of digital ads through real-time auctions and data. Here's how the ecosystem works, why it dominates display, and how to run it without wasting budget on fraud and bad placements.Wed, 08 Jan 2014 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-the-rise-of-social-customer-service/https://digitalbusinessmarketing.com/blog/2013-the-rise-of-social-customer-service/Our 2013 guide to social customer service: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 24 Dec 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-why-short-form-video-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2013-why-short-form-video-matters-for-your-bottom-line/Everything a business needs to know about short-form video in 2013, the strategy, the pitfalls, and the steps that drove real results.Mon, 09 Dec 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-common-email-segmentation-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2013-common-email-segmentation-mistakes-and-how-to-avoid-them/Our 2013 guide to email segmentation: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 25 Nov 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-marketing-personas-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2013-marketing-personas-what-every-business-needs-to-know/Everything a business needs to know about marketing personas in 2013, the strategy, the pitfalls, and the steps that drove real results.Sun, 10 Nov 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-building-a-remarketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2013-building-a-remarketing-strategy-from-scratch/Our 2013 guide to remarketing: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 26 Oct 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-mastering-seo-after-hummingbird-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2013-mastering-seo-after-hummingbird-a-marketer-s-playbook/Our 2013 guide to SEO after hummingbird: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 12 Oct 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-9-content-strategy-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2013-9-content-strategy-strategies-that-actually-work/Content strategy is the plan that separates content that drives business from content that just fills a calendar. Here's how to define your audience, purpose, and process — and why documenting it changes results.Fri, 27 Sep 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-case-study-winning-with-instagram-for-business/https://digitalbusinessmarketing.com/blog/2013-case-study-winning-with-instagram-for-business/A practical look at Instagram for business in 2013: what changed, why it mattered, and how businesses can apply it today.Fri, 13 Sep 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-visual-content-marketing-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2013-visual-content-marketing-what-every-business-needs-to-know/Our 2013 guide to visual content marketing: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 29 Aug 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-building-a-native-advertising-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2013-building-a-native-advertising-strategy-from-scratch/Our 2013 guide to native advertising: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 15 Aug 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-common-responsive-design-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2013-common-responsive-design-mistakes-and-how-to-avoid-them/How responsive design reshaped digital marketing in 2013, and the practical playbook for putting it to work.Wed, 31 Jul 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-the-state-of-lead-generation-in-2013/https://digitalbusinessmarketing.com/blog/2013-the-state-of-lead-generation-in-2013/A practical look at lead generation in 2013: what changed, why it mattered, and how businesses can apply it today.Wed, 17 Jul 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-building-a-mobile-web-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2013-building-a-mobile-web-strategy-from-scratch/Our 2013 guide to mobile web: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 02 Jul 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-building-a-growth-hacking-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2013-building-a-growth-hacking-strategy-from-scratch/Our 2013 guide to growth hacking: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 17 Jun 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-building-a-social-customer-service-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2013-building-a-social-customer-service-strategy-from-scratch/Our 2013 guide to social customer service: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 03 Jun 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-short-form-video-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2013-short-form-video-what-every-business-needs-to-know/Everything a business needs to know about short-form video in 2013, the strategy, the pitfalls, and the steps that drove real results.Sun, 19 May 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-case-study-winning-with-email-segmentation/https://digitalbusinessmarketing.com/blog/2013-case-study-winning-with-email-segmentation/Blasting one email to your whole list is the fastest way to waste email. Segmentation sends the right message to the right people — lifting engagement, revenue, and deliverability. Here's how to do it.Sun, 05 May 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-a-practical-guide-to-marketing-personas/https://digitalbusinessmarketing.com/blog/2013-a-practical-guide-to-marketing-personas/Everything a business needs to know about marketing personas in 2013, the strategy, the pitfalls, and the steps that drove real results.Sat, 20 Apr 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-common-remarketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2013-common-remarketing-mistakes-and-how-to-avoid-them/Our 2013 guide to remarketing: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 06 Apr 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-7-seo-after-hummingbird-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2013-7-seo-after-hummingbird-strategies-that-actually-work/Our 2013 guide to SEO after hummingbird: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 22 Mar 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-the-state-of-content-strategy-in-2013/https://digitalbusinessmarketing.com/blog/2013-the-state-of-content-strategy-in-2013/Our 2013 guide to content strategy: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 08 Mar 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-instagram-for-business-trends-shaping-2013/https://digitalbusinessmarketing.com/blog/2013-instagram-for-business-trends-shaping-2013/A practical look at Instagram for business in 2013: what changed, why it mattered, and how businesses can apply it today.Thu, 21 Feb 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-a-practical-guide-to-visual-content-marketing/https://digitalbusinessmarketing.com/blog/2013-a-practical-guide-to-visual-content-marketing/Our 2013 guide to visual content marketing: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 06 Feb 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-common-native-advertising-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2013-common-native-advertising-mistakes-and-how-to-avoid-them/Our 2013 guide to native advertising: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 23 Jan 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2013-case-study-winning-with-responsive-design/https://digitalbusinessmarketing.com/blog/2013-case-study-winning-with-responsive-design/How responsive design reshaped digital marketing in 2013, and the practical playbook for putting it to work.Tue, 08 Jan 2013 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-how-a-b-testing-changed-digital-marketing-in-2012/https://digitalbusinessmarketing.com/blog/2012-how-a-b-testing-changed-digital-marketing-in-2012/How A/B testing reshaped digital marketing in 2012, and the practical playbook for putting it to work.Sun, 23 Dec 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-common-brand-storytelling-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2012-common-brand-storytelling-mistakes-and-how-to-avoid-them/Our 2012 guide to brand storytelling: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 08 Dec 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-mastering-lead-nurturing-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2012-mastering-lead-nurturing-a-marketer-s-playbook/Everything a business needs to know about lead nurturing in 2012, the strategy, the pitfalls, and the steps that drove real results.Sat, 24 Nov 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-12-seo-after-penguin-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2012-12-seo-after-penguin-strategies-that-actually-work/How SEO after penguin reshaped digital marketing in 2012, and the practical playbook for putting it to work.Fri, 09 Nov 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-common-mobile-apps-for-business-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2012-common-mobile-apps-for-business-mistakes-and-how-to-avoid-them/Everything a business needs to know about mobile apps for business in 2012, the strategy, the pitfalls, and the steps that drove real results.Thu, 25 Oct 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-12-social-proof-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2012-12-social-proof-strategies-that-actually-work/Everything a business needs to know about social proof in 2012, the strategy, the pitfalls, and the steps that drove real results.Thu, 11 Oct 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-building-a-infographic-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2012-building-a-infographic-marketing-strategy-from-scratch/How infographic marketing reshaped digital marketing in 2012, and the practical playbook for putting it to work.Wed, 26 Sep 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-the-rise-of-marketing-automation/https://digitalbusinessmarketing.com/blog/2012-the-rise-of-marketing-automation/A practical look at marketing automation in 2012: what changed, why it mattered, and how businesses can apply it today.Wed, 12 Sep 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-case-study-winning-with-pinterest-marketing/https://digitalbusinessmarketing.com/blog/2012-case-study-winning-with-pinterest-marketing/Everything a business needs to know about Pinterest marketing in 2012, the strategy, the pitfalls, and the steps that drove real results.Tue, 28 Aug 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-the-state-of-responsive-web-design-in-2012/https://digitalbusinessmarketing.com/blog/2012-the-state-of-responsive-web-design-in-2012/A practical look at responsive web design in 2012: what changed, why it mattered, and how businesses can apply it today.Tue, 14 Aug 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-content-marketing-trends-shaping-2012/https://digitalbusinessmarketing.com/blog/2012-content-marketing-trends-shaping-2012/Our 2012 guide to content marketing: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 30 Jul 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-the-rise-of-online-video/https://digitalbusinessmarketing.com/blog/2012-the-rise-of-online-video/Everything a business needs to know about online video in 2012, the strategy, the pitfalls, and the steps that drove real results.Mon, 16 Jul 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-7-facebook-ads-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2012-7-facebook-ads-strategies-that-actually-work/A practical look at Facebook ads in 2012: what changed, why it mattered, and how businesses can apply it today.Sun, 01 Jul 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-common-email-segmentation-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2012-common-email-segmentation-mistakes-and-how-to-avoid-them/Our 2012 guide to email segmentation: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 16 Jun 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-the-rise-of-a-b-testing/https://digitalbusinessmarketing.com/blog/2012-the-rise-of-a-b-testing/How A/B testing reshaped digital marketing in 2012, and the practical playbook for putting it to work.Sat, 02 Jun 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-case-study-winning-with-brand-storytelling/https://digitalbusinessmarketing.com/blog/2012-case-study-winning-with-brand-storytelling/Our 2012 guide to brand storytelling: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 18 May 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-5-lead-nurturing-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2012-5-lead-nurturing-strategies-that-actually-work/Everything a business needs to know about lead nurturing in 2012, the strategy, the pitfalls, and the steps that drove real results.Fri, 04 May 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-the-state-of-seo-after-penguin-in-2012/https://digitalbusinessmarketing.com/blog/2012-the-state-of-seo-after-penguin-in-2012/How SEO after penguin reshaped digital marketing in 2012, and the practical playbook for putting it to work.Thu, 19 Apr 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-case-study-winning-with-mobile-apps-for-business/https://digitalbusinessmarketing.com/blog/2012-case-study-winning-with-mobile-apps-for-business/Everything a business needs to know about mobile apps for business in 2012, the strategy, the pitfalls, and the steps that drove real results.Thu, 05 Apr 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-the-state-of-social-proof-in-2012/https://digitalbusinessmarketing.com/blog/2012-the-state-of-social-proof-in-2012/Everything a business needs to know about social proof in 2012, the strategy, the pitfalls, and the steps that drove real results.Wed, 21 Mar 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-common-infographic-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2012-common-infographic-marketing-mistakes-and-how-to-avoid-them/How infographic marketing reshaped digital marketing in 2012, and the practical playbook for putting it to work.Wed, 07 Mar 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-building-a-marketing-automation-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2012-building-a-marketing-automation-strategy-from-scratch/A practical look at marketing automation in 2012: what changed, why it mattered, and how businesses can apply it today.Tue, 21 Feb 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-pinterest-marketing-trends-shaping-2012/https://digitalbusinessmarketing.com/blog/2012-pinterest-marketing-trends-shaping-2012/Everything a business needs to know about Pinterest marketing in 2012, the strategy, the pitfalls, and the steps that drove real results.Mon, 06 Feb 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-why-responsive-web-design-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2012-why-responsive-web-design-matters-for-your-bottom-line/A practical look at responsive web design in 2012: what changed, why it mattered, and how businesses can apply it today.Mon, 23 Jan 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2012-mastering-content-marketing-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2012-mastering-content-marketing-a-marketer-s-playbook/Our 2012 guide to content marketing: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 08 Jan 2012 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-building-a-inbound-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2011-building-a-inbound-marketing-strategy-from-scratch/Our 2011 guide to inbound marketing: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 24 Dec 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-youtube-marketing-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2011-youtube-marketing-what-every-business-needs-to-know/Everything a business needs to know about YouTube marketing in 2011, the strategy, the pitfalls, and the steps that drove real results.Fri, 09 Dec 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-conversion-optimization-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2011-conversion-optimization-what-every-business-needs-to-know/Our 2011 guide to conversion optimization: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 25 Nov 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-mastering-email-automation-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2011-mastering-email-automation-a-marketer-s-playbook/Everything a business needs to know about email automation in 2011, the strategy, the pitfalls, and the steps that drove real results.Thu, 10 Nov 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-why-facebook-advertising-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2011-why-facebook-advertising-matters-for-your-bottom-line/Facebook Ads offers targeting and scale few channels match, powered by your own data. Here's how its audiences, creative, and measurement work — and how to adapt after the privacy changes that reshaped it.Wed, 26 Oct 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-a-practical-guide-to-local-seo/https://digitalbusinessmarketing.com/blog/2011-a-practical-guide-to-local-seo/Local SEO gets your business found by nearby customers ready to act. Here's how Google Business Profile, reviews, local content, and citations work together to win the map pack and local rankings.Wed, 12 Oct 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-mastering-content-marketing-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2011-mastering-content-marketing-a-marketer-s-playbook/Our 2011 guide to content marketing: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 27 Sep 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-social-media-strategy-trends-shaping-2011/https://digitalbusinessmarketing.com/blog/2011-social-media-strategy-trends-shaping-2011/Everything a business needs to know about social media strategy in 2011, the strategy, the pitfalls, and the steps that drove real results.Tue, 13 Sep 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-how-daily-deal-marketing-changed-digital-marketing-in-2011/https://digitalbusinessmarketing.com/blog/2011-how-daily-deal-marketing-changed-digital-marketing-in-2011/Everything a business needs to know about daily deal marketing in 2011, the strategy, the pitfalls, and the steps that drove real results.Mon, 29 Aug 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-how-qr-code-campaigns-changed-digital-marketing-in-2011/https://digitalbusinessmarketing.com/blog/2011-how-qr-code-campaigns-changed-digital-marketing-in-2011/A practical look at QR code campaigns in 2011: what changed, why it mattered, and how businesses can apply it today.Mon, 15 Aug 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-why-mobile-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2011-why-mobile-marketing-matters-for-your-bottom-line/Most of your customers experience your brand on a phone first. Here's why mobile is the default context for marketing now, and how to design experiences, ads, and messaging that respect it.Sun, 31 Jul 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-blogger-outreach-trends-shaping-2011/https://digitalbusinessmarketing.com/blog/2011-blogger-outreach-trends-shaping-2011/A practical look at blogger outreach in 2011: what changed, why it mattered, and how businesses can apply it today.Sun, 17 Jul 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-the-rise-of-customer-reviews/https://digitalbusinessmarketing.com/blog/2011-the-rise-of-customer-reviews/Our 2011 guide to customer reviews: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 02 Jul 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-7-google-analytics-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2011-7-google-analytics-strategies-that-actually-work/Google Analytics is powerful and free, but overwhelming — and most people use 1% of it. Here's how to set it up around goals, focus on the reports that matter, and get real decisions from GA4.Fri, 17 Jun 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-common-inbound-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2011-common-inbound-marketing-mistakes-and-how-to-avoid-them/Our 2011 guide to inbound marketing: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 03 Jun 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-a-practical-guide-to-youtube-marketing/https://digitalbusinessmarketing.com/blog/2011-a-practical-guide-to-youtube-marketing/YouTube is the world's second-largest search engine and a library that keeps working for years. Here's how the algorithm, searchable content, and retention actually drive a channel that grows.Thu, 19 May 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-a-practical-guide-to-conversion-optimization/https://digitalbusinessmarketing.com/blog/2011-a-practical-guide-to-conversion-optimization/Our 2011 guide to conversion optimization: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 05 May 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-12-email-automation-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2011-12-email-automation-strategies-that-actually-work/Everything a business needs to know about email automation in 2011, the strategy, the pitfalls, and the steps that drove real results.Wed, 20 Apr 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-facebook-advertising-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2011-facebook-advertising-what-every-business-needs-to-know/Our 2011 guide to Facebook advertising: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 06 Apr 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-how-local-seo-changed-digital-marketing-in-2011/https://digitalbusinessmarketing.com/blog/2011-how-local-seo-changed-digital-marketing-in-2011/A practical look at local SEO in 2011: what changed, why it mattered, and how businesses can apply it today.Tue, 22 Mar 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-12-content-marketing-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2011-12-content-marketing-strategies-that-actually-work/Content marketing earns attention and trust by being useful instead of promotional — but most of it fails from lack of strategy. Here's how to build content that attracts the right audience and converts.Tue, 08 Mar 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-mastering-social-media-strategy-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2011-mastering-social-media-strategy-a-marketer-s-playbook/Everything a business needs to know about social media strategy in 2011, the strategy, the pitfalls, and the steps that drove real results.Mon, 21 Feb 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-the-rise-of-daily-deal-marketing/https://digitalbusinessmarketing.com/blog/2011-the-rise-of-daily-deal-marketing/Everything a business needs to know about daily deal marketing in 2011, the strategy, the pitfalls, and the steps that drove real results.Sun, 06 Feb 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-the-rise-of-qr-code-campaigns/https://digitalbusinessmarketing.com/blog/2011-the-rise-of-qr-code-campaigns/A practical look at QR code campaigns in 2011: what changed, why it mattered, and how businesses can apply it today.Sun, 23 Jan 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2011-mobile-marketing-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2011-mobile-marketing-what-every-business-needs-to-know/A practical look at mobile marketing in 2011: what changed, why it mattered, and how businesses can apply it today.Sat, 08 Jan 2011 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-pay-per-click-advertising-trends-shaping-2010/https://digitalbusinessmarketing.com/blog/2010-pay-per-click-advertising-trends-shaping-2010/Our 2010 guide to pay-per-click advertising: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 24 Dec 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-web-analytics-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2010-web-analytics-what-every-business-needs-to-know/How web analytics reshaped digital marketing in 2010, and the practical playbook for putting it to work.Thu, 09 Dec 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-why-online-reputation-management-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2010-why-online-reputation-management-matters-for-your-bottom-line/Your reputation is what people find when they search you — reviews, results, and what others say. Here's how online reputation management works, why it directly drives revenue, and how to build and protect it.Thu, 25 Nov 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-how-linkedin-networking-changed-digital-marketing-in-2010/https://digitalbusinessmarketing.com/blog/2010-how-linkedin-networking-changed-digital-marketing-in-2010/A practical look at LinkedIn networking in 2010: what changed, why it mattered, and how businesses can apply it today.Wed, 10 Nov 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-common-business-blogging-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2010-common-business-blogging-mistakes-and-how-to-avoid-them/Our 2010 guide to business blogging: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 26 Oct 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-a-practical-guide-to-search-engine-optimization/https://digitalbusinessmarketing.com/blog/2010-a-practical-guide-to-search-engine-optimization/SEO is how you earn free, compounding traffic from search. Here's how the three pillars — content and keywords, on-page and technical health, and authority — actually work, and how to build rankings that last.Tue, 12 Oct 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-the-rise-of-google-adwords/https://digitalbusinessmarketing.com/blog/2010-the-rise-of-google-adwords/Everything a business needs to know about google AdWords in 2010, the strategy, the pitfalls, and the steps that drove real results.Mon, 27 Sep 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-how-email-newsletters-changed-digital-marketing-in-2010/https://digitalbusinessmarketing.com/blog/2010-how-email-newsletters-changed-digital-marketing-in-2010/A newsletter is an owned audience you reach directly, on your schedule, no algorithm required. Here's how to build one people actually open — with a clear purpose, genuine value, and consistency.Mon, 13 Sep 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-the-rise-of-twitter-marketing/https://digitalbusinessmarketing.com/blog/2010-the-rise-of-twitter-marketing/How twitter marketing reshaped digital marketing in 2010, and the practical playbook for putting it to work.Sun, 29 Aug 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-facebook-pages-for-business-trends-shaping-2010/https://digitalbusinessmarketing.com/blog/2010-facebook-pages-for-business-trends-shaping-2010/How Facebook pages for business reshaped digital marketing in 2010, and the practical playbook for putting it to work.Sun, 15 Aug 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-a-practical-guide-to-social-media-marketing/https://digitalbusinessmarketing.com/blog/2010-a-practical-guide-to-social-media-marketing/Social media marketing isn't about being on every platform — it's about building an audience and community that drives real business. Here's how to pick platforms, create content that travels, and measure what matters.Sat, 31 Jul 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-the-state-of-content-marketing-in-2010/https://digitalbusinessmarketing.com/blog/2010-the-state-of-content-marketing-in-2010/A practical look at content marketing in 2010: what changed, why it mattered, and how businesses can apply it today.Sat, 17 Jul 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-why-local-business-listings-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2010-why-local-business-listings-matters-for-your-bottom-line/Our 2010 guide to local business listings: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 02 Jul 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-landing-page-optimization-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2010-landing-page-optimization-what-every-business-needs-to-know/A practical look at landing page optimization in 2010: what changed, why it mattered, and how businesses can apply it today.Thu, 17 Jun 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-mastering-pay-per-click-advertising-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2010-mastering-pay-per-click-advertising-a-marketer-s-playbook/Our 2010 guide to pay-per-click advertising: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 03 Jun 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-a-practical-guide-to-web-analytics/https://digitalbusinessmarketing.com/blog/2010-a-practical-guide-to-web-analytics/Web analytics turns website traffic into decisions — but only if you measure what matters. Here's how to move past vanity metrics to goals, segments, and the privacy-era shift to first-party measurement.Wed, 19 May 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-online-reputation-management-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2010-online-reputation-management-what-every-business-needs-to-know/A practical look at online reputation management in 2010: what changed, why it mattered, and how businesses can apply it today.Wed, 05 May 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-the-rise-of-linkedin-networking/https://digitalbusinessmarketing.com/blog/2010-the-rise-of-linkedin-networking/A practical look at LinkedIn networking in 2010: what changed, why it mattered, and how businesses can apply it today.Tue, 20 Apr 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-case-study-winning-with-business-blogging/https://digitalbusinessmarketing.com/blog/2010-case-study-winning-with-business-blogging/Our 2010 guide to business blogging: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 06 Apr 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-how-search-engine-optimization-changed-digital-marketing-in-2010/https://digitalbusinessmarketing.com/blog/2010-how-search-engine-optimization-changed-digital-marketing-in-2010/Our 2010 guide to search engine optimization: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 22 Mar 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-building-a-google-adwords-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2010-building-a-google-adwords-strategy-from-scratch/Everything a business needs to know about google AdWords in 2010, the strategy, the pitfalls, and the steps that drove real results.Mon, 08 Mar 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-the-rise-of-email-newsletters/https://digitalbusinessmarketing.com/blog/2010-the-rise-of-email-newsletters/A practical look at email newsletters in 2010: what changed, why it mattered, and how businesses can apply it today.Sun, 21 Feb 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-building-a-twitter-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2010-building-a-twitter-marketing-strategy-from-scratch/How twitter marketing reshaped digital marketing in 2010, and the practical playbook for putting it to work.Sat, 06 Feb 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-mastering-facebook-pages-for-business-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2010-mastering-facebook-pages-for-business-a-marketer-s-playbook/How Facebook pages for business reshaped digital marketing in 2010, and the practical playbook for putting it to work.Sat, 23 Jan 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2010-how-social-media-marketing-changed-digital-marketing-in-2010/https://digitalbusinessmarketing.com/blog/2010-how-social-media-marketing-changed-digital-marketing-in-2010/Everything a business needs to know about social media marketing in 2010, the strategy, the pitfalls, and the steps that drove real results.Fri, 08 Jan 2010 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-mastering-email-marketing-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2009-mastering-email-marketing-a-marketer-s-playbook/Our 2009 guide to email marketing: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 24 Dec 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-the-rise-of-inbound-marketing/https://digitalbusinessmarketing.com/blog/2009-the-rise-of-inbound-marketing/Our 2009 guide to inbound marketing: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 09 Dec 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-content-marketing-trends-shaping-2009/https://digitalbusinessmarketing.com/blog/2009-content-marketing-trends-shaping-2009/A practical look at content marketing in 2009: what changed, why it mattered, and how businesses can apply it today.Wed, 25 Nov 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-mastering-mobile-marketing-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2009-mastering-mobile-marketing-a-marketer-s-playbook/Our 2009 guide to mobile marketing: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 10 Nov 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-real-time-search-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2009-real-time-search-what-every-business-needs-to-know/How real-time search reshaped digital marketing in 2009, and the practical playbook for putting it to work.Mon, 26 Oct 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-the-rise-of-search-engine-optimization/https://digitalbusinessmarketing.com/blog/2009-the-rise-of-search-engine-optimization/A practical look at search engine optimization in 2009: what changed, why it mattered, and how businesses can apply it today.Mon, 12 Oct 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-mastering-retargeting-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2009-mastering-retargeting-a-marketer-s-playbook/A practical look at retargeting in 2009: what changed, why it mattered, and how businesses can apply it today.Sun, 27 Sep 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-why-social-media-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2009-why-social-media-marketing-matters-for-your-bottom-line/A practical look at social media marketing in 2009: what changed, why it mattered, and how businesses can apply it today.Sun, 13 Sep 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-the-state-of-facebook-marketing-in-2009/https://digitalbusinessmarketing.com/blog/2009-the-state-of-facebook-marketing-in-2009/A practical look at Facebook marketing in 2009: what changed, why it mattered, and how businesses can apply it today.Sat, 29 Aug 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-a-practical-guide-to-twitter-marketing/https://digitalbusinessmarketing.com/blog/2009-a-practical-guide-to-twitter-marketing/Twitter, now X, rewards real-time conversation, a genuine voice, and consistency over polish. Here's how to build an audience, use the platform for reach and relationships, and measure what matters.Sat, 15 Aug 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-common-location-based-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2009-common-location-based-marketing-mistakes-and-how-to-avoid-them/Our 2009 guide to location-based marketing: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 31 Jul 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-the-state-of-social-media-advertising-in-2009/https://digitalbusinessmarketing.com/blog/2009-the-state-of-social-media-advertising-in-2009/A practical look at social media advertising in 2009: what changed, why it mattered, and how businesses can apply it today.Fri, 17 Jul 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-building-a-conversion-optimization-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2009-building-a-conversion-optimization-strategy-from-scratch/A practical look at conversion optimization in 2009: what changed, why it mattered, and how businesses can apply it today.Thu, 02 Jul 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-the-state-of-online-reputation-management-in-2009/https://digitalbusinessmarketing.com/blog/2009-the-state-of-online-reputation-management-in-2009/Our 2009 guide to online reputation management: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 17 Jun 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-10-email-marketing-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2009-10-email-marketing-strategies-that-actually-work/Our 2009 guide to email marketing: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 03 Jun 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-building-a-inbound-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2009-building-a-inbound-marketing-strategy-from-scratch/Our 2009 guide to inbound marketing: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 19 May 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-mastering-content-marketing-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2009-mastering-content-marketing-a-marketer-s-playbook/A practical look at content marketing in 2009: what changed, why it mattered, and how businesses can apply it today.Tue, 05 May 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-12-mobile-marketing-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2009-12-mobile-marketing-strategies-that-actually-work/Our 2009 guide to mobile marketing: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 20 Apr 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-a-practical-guide-to-real-time-search/https://digitalbusinessmarketing.com/blog/2009-a-practical-guide-to-real-time-search/How real-time search reshaped digital marketing in 2009, and the practical playbook for putting it to work.Mon, 06 Apr 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-building-a-search-engine-optimization-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2009-building-a-search-engine-optimization-strategy-from-scratch/A practical look at search engine optimization in 2009: what changed, why it mattered, and how businesses can apply it today.Sun, 22 Mar 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-5-retargeting-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2009-5-retargeting-strategies-that-actually-work/Most visitors leave without converting; retargeting brings them back. Here's how it works, why it's so cost-effective, how to avoid the creepy overexposure that ruins it, and how to measure true incrementality.Sun, 08 Mar 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-social-media-marketing-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2009-social-media-marketing-what-every-business-needs-to-know/A practical look at social media marketing in 2009: what changed, why it mattered, and how businesses can apply it today.Sat, 21 Feb 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-why-facebook-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2009-why-facebook-marketing-matters-for-your-bottom-line/Facebook's reach and targeting are still unmatched for many businesses, but organic reach has collapsed. Here's how to use its ads, audiences, and community features to actually drive revenue.Fri, 06 Feb 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-how-twitter-marketing-changed-digital-marketing-in-2009/https://digitalbusinessmarketing.com/blog/2009-how-twitter-marketing-changed-digital-marketing-in-2009/Everything a business needs to know about twitter marketing in 2009, the strategy, the pitfalls, and the steps that drove real results.Fri, 23 Jan 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2009-case-study-winning-with-location-based-marketing/https://digitalbusinessmarketing.com/blog/2009-case-study-winning-with-location-based-marketing/Our 2009 guide to location-based marketing: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 08 Jan 2009 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-building-a-political-digital-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2008-building-a-political-digital-marketing-strategy-from-scratch/Everything a business needs to know about political digital marketing in 2008, the strategy, the pitfalls, and the steps that drove real results.Tue, 23 Dec 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-a-practical-guide-to-display-advertising/https://digitalbusinessmarketing.com/blog/2008-a-practical-guide-to-display-advertising/Display advertising delivers cheap, vast reach across the web — and mostly gets ignored. Here's what display is genuinely good for, how to target and buy it well, and how to measure it beyond the click.Mon, 08 Dec 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-online-video-trends-shaping-2008/https://digitalbusinessmarketing.com/blog/2008-online-video-trends-shaping-2008/Our 2008 guide to online video: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 24 Nov 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-10-email-marketing-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2008-10-email-marketing-strategies-that-actually-work/A practical look at email marketing in 2008: what changed, why it mattered, and how businesses can apply it today.Sun, 09 Nov 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-twitter-marketing-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2008-twitter-marketing-what-every-business-needs-to-know/Everything a business needs to know about twitter marketing in 2008, the strategy, the pitfalls, and the steps that drove real results.Sat, 25 Oct 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-how-search-engine-optimization-changed-digital-marketing-in-2008/https://digitalbusinessmarketing.com/blog/2008-how-search-engine-optimization-changed-digital-marketing-in-2008/Our 2008 guide to search engine optimization: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 11 Oct 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-how-inbound-marketing-changed-digital-marketing-in-2008/https://digitalbusinessmarketing.com/blog/2008-how-inbound-marketing-changed-digital-marketing-in-2008/How inbound marketing reshaped digital marketing in 2008, and the practical playbook for putting it to work.Fri, 26 Sep 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-why-mobile-apps-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2008-why-mobile-apps-matters-for-your-bottom-line/How mobile apps reshaped digital marketing in 2008, and the practical playbook for putting it to work.Fri, 12 Sep 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-why-facebook-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2008-why-facebook-marketing-matters-for-your-bottom-line/A practical look at Facebook marketing in 2008: what changed, why it mattered, and how businesses can apply it today.Thu, 28 Aug 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-mastering-daily-deal-marketing-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2008-mastering-daily-deal-marketing-a-marketer-s-playbook/A practical look at daily deal marketing in 2008: what changed, why it mattered, and how businesses can apply it today.Thu, 14 Aug 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-the-state-of-social-media-marketing-in-2008/https://digitalbusinessmarketing.com/blog/2008-the-state-of-social-media-marketing-in-2008/A practical look at social media marketing in 2008: what changed, why it mattered, and how businesses can apply it today.Wed, 30 Jul 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-the-rise-of-youtube-marketing/https://digitalbusinessmarketing.com/blog/2008-the-rise-of-youtube-marketing/How YouTube marketing reshaped digital marketing in 2008, and the practical playbook for putting it to work.Wed, 16 Jul 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-building-a-web-analytics-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2008-building-a-web-analytics-strategy-from-scratch/A practical look at web analytics in 2008: what changed, why it mattered, and how businesses can apply it today.Tue, 01 Jul 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-content-marketing-trends-shaping-2008/https://digitalbusinessmarketing.com/blog/2008-content-marketing-trends-shaping-2008/Our 2008 guide to content marketing: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 16 Jun 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-common-political-digital-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2008-common-political-digital-marketing-mistakes-and-how-to-avoid-them/Everything a business needs to know about political digital marketing in 2008, the strategy, the pitfalls, and the steps that drove real results.Mon, 02 Jun 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-how-display-advertising-changed-digital-marketing-in-2008/https://digitalbusinessmarketing.com/blog/2008-how-display-advertising-changed-digital-marketing-in-2008/How display advertising reshaped digital marketing in 2008, and the practical playbook for putting it to work.Sun, 18 May 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-mastering-online-video-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2008-mastering-online-video-a-marketer-s-playbook/Our 2008 guide to online video: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 04 May 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-the-state-of-email-marketing-in-2008/https://digitalbusinessmarketing.com/blog/2008-the-state-of-email-marketing-in-2008/A practical look at email marketing in 2008: what changed, why it mattered, and how businesses can apply it today.Sat, 19 Apr 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-a-practical-guide-to-twitter-marketing/https://digitalbusinessmarketing.com/blog/2008-a-practical-guide-to-twitter-marketing/Everything a business needs to know about twitter marketing in 2008, the strategy, the pitfalls, and the steps that drove real results.Sat, 05 Apr 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-the-rise-of-search-engine-optimization/https://digitalbusinessmarketing.com/blog/2008-the-rise-of-search-engine-optimization/Our 2008 guide to search engine optimization: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 21 Mar 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-the-rise-of-inbound-marketing/https://digitalbusinessmarketing.com/blog/2008-the-rise-of-inbound-marketing/How inbound marketing reshaped digital marketing in 2008, and the practical playbook for putting it to work.Fri, 07 Mar 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-mobile-apps-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2008-mobile-apps-what-every-business-needs-to-know/How mobile apps reshaped digital marketing in 2008, and the practical playbook for putting it to work.Thu, 21 Feb 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-facebook-marketing-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2008-facebook-marketing-what-every-business-needs-to-know/A practical look at Facebook marketing in 2008: what changed, why it mattered, and how businesses can apply it today.Wed, 06 Feb 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-12-daily-deal-marketing-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2008-12-daily-deal-marketing-strategies-that-actually-work/Daily deals can flood you with customers overnight — and lose money on every one if you're not careful. Here's how discount-driven promotions actually work, when they make sense, and how to convert deal-seekers into regulars.Wed, 23 Jan 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2008-why-social-media-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2008-why-social-media-marketing-matters-for-your-bottom-line/A practical look at social media marketing in 2008: what changed, why it mattered, and how businesses can apply it today.Tue, 08 Jan 2008 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-the-state-of-email-marketing-in-2007/https://digitalbusinessmarketing.com/blog/2007-the-state-of-email-marketing-in-2007/A practical look at email marketing in 2007: what changed, why it mattered, and how businesses can apply it today.Mon, 24 Dec 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-mastering-online-video-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2007-mastering-online-video-a-marketer-s-playbook/A practical look at online video in 2007: what changed, why it mattered, and how businesses can apply it today.Sun, 09 Dec 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-building-a-widget-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2007-building-a-widget-marketing-strategy-from-scratch/A practical look at widget marketing in 2007: what changed, why it mattered, and how businesses can apply it today.Sun, 25 Nov 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-7-inbound-marketing-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2007-7-inbound-marketing-strategies-that-actually-work/Inbound marketing earns attention by being useful instead of interruptive — attracting customers with content they seek out. Here's the attract-engage-delight model and how to make it work.Sat, 10 Nov 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-common-youtube-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2007-common-youtube-marketing-mistakes-and-how-to-avoid-them/Everything a business needs to know about YouTube marketing in 2007, the strategy, the pitfalls, and the steps that drove real results.Fri, 26 Oct 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-common-business-blogging-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2007-common-business-blogging-mistakes-and-how-to-avoid-them/How business blogging reshaped digital marketing in 2007, and the practical playbook for putting it to work.Fri, 12 Oct 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-a-practical-guide-to-search-engine-optimization/https://digitalbusinessmarketing.com/blog/2007-a-practical-guide-to-search-engine-optimization/How search engine optimization reshaped digital marketing in 2007, and the practical playbook for putting it to work.Thu, 27 Sep 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-case-study-winning-with-display-advertising/https://digitalbusinessmarketing.com/blog/2007-case-study-winning-with-display-advertising/Everything a business needs to know about display advertising in 2007, the strategy, the pitfalls, and the steps that drove real results.Thu, 13 Sep 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-common-social-media-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2007-common-social-media-marketing-mistakes-and-how-to-avoid-them/A practical look at social media marketing in 2007: what changed, why it mattered, and how businesses can apply it today.Wed, 29 Aug 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-the-state-of-facebook-advertising-in-2007/https://digitalbusinessmarketing.com/blog/2007-the-state-of-facebook-advertising-in-2007/Our 2007 guide to Facebook advertising: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 15 Aug 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-the-state-of-mobile-marketing-in-2007/https://digitalbusinessmarketing.com/blog/2007-the-state-of-mobile-marketing-in-2007/A practical look at mobile marketing in 2007: what changed, why it mattered, and how businesses can apply it today.Tue, 31 Jul 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-common-mobile-web-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2007-common-mobile-web-mistakes-and-how-to-avoid-them/A practical look at mobile web in 2007: what changed, why it mattered, and how businesses can apply it today.Tue, 17 Jul 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-building-a-twitter-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2007-building-a-twitter-marketing-strategy-from-scratch/Our 2007 guide to twitter marketing: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 02 Jul 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-building-a-pay-per-click-advertising-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2007-building-a-pay-per-click-advertising-strategy-from-scratch/How pay-per-click advertising reshaped digital marketing in 2007, and the practical playbook for putting it to work.Sun, 17 Jun 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-why-email-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2007-why-email-marketing-matters-for-your-bottom-line/A practical look at email marketing in 2007: what changed, why it mattered, and how businesses can apply it today.Sun, 03 Jun 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-7-online-video-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2007-7-online-video-strategies-that-actually-work/Video is how people prefer to learn and be entertained, and it converts better than almost any format. Here's how to plan video with purpose, match format to the funnel, and measure it beyond view counts.Sat, 19 May 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-common-widget-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2007-common-widget-marketing-mistakes-and-how-to-avoid-them/A practical look at widget marketing in 2007: what changed, why it mattered, and how businesses can apply it today.Sat, 05 May 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-the-state-of-inbound-marketing-in-2007/https://digitalbusinessmarketing.com/blog/2007-the-state-of-inbound-marketing-in-2007/Our 2007 guide to inbound marketing: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 20 Apr 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-case-study-winning-with-youtube-marketing/https://digitalbusinessmarketing.com/blog/2007-case-study-winning-with-youtube-marketing/Everything a business needs to know about YouTube marketing in 2007, the strategy, the pitfalls, and the steps that drove real results.Fri, 06 Apr 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-case-study-winning-with-business-blogging/https://digitalbusinessmarketing.com/blog/2007-case-study-winning-with-business-blogging/How business blogging reshaped digital marketing in 2007, and the practical playbook for putting it to work.Thu, 22 Mar 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-how-search-engine-optimization-changed-digital-marketing-in-2007/https://digitalbusinessmarketing.com/blog/2007-how-search-engine-optimization-changed-digital-marketing-in-2007/How search engine optimization reshaped digital marketing in 2007, and the practical playbook for putting it to work.Thu, 08 Mar 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-display-advertising-trends-shaping-2007/https://digitalbusinessmarketing.com/blog/2007-display-advertising-trends-shaping-2007/Everything a business needs to know about display advertising in 2007, the strategy, the pitfalls, and the steps that drove real results.Wed, 21 Feb 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-case-study-winning-with-social-media-marketing/https://digitalbusinessmarketing.com/blog/2007-case-study-winning-with-social-media-marketing/A practical look at social media marketing in 2007: what changed, why it mattered, and how businesses can apply it today.Tue, 06 Feb 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-why-facebook-advertising-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2007-why-facebook-advertising-matters-for-your-bottom-line/Our 2007 guide to Facebook advertising: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 23 Jan 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2007-why-mobile-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2007-why-mobile-marketing-matters-for-your-bottom-line/A practical look at mobile marketing in 2007: what changed, why it mattered, and how businesses can apply it today.Mon, 08 Jan 2007 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-why-email-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2006-why-email-marketing-matters-for-your-bottom-line/Everything a business needs to know about email marketing in 2006, the strategy, the pitfalls, and the steps that drove real results.Sun, 24 Dec 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-how-pay-per-click-advertising-changed-digital-marketing-in-2006/https://digitalbusinessmarketing.com/blog/2006-how-pay-per-click-advertising-changed-digital-marketing-in-2006/How pay-per-click advertising reshaped digital marketing in 2006, and the practical playbook for putting it to work.Sat, 09 Dec 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-the-rise-of-myspace-marketing/https://digitalbusinessmarketing.com/blog/2006-the-rise-of-myspace-marketing/Everything a business needs to know about myspace marketing in 2006, the strategy, the pitfalls, and the steps that drove real results.Sat, 25 Nov 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-12-facebook-marketing-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2006-12-facebook-marketing-strategies-that-actually-work/Our 2006 guide to Facebook marketing: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 10 Nov 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-search-engine-optimization-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2006-search-engine-optimization-what-every-business-needs-to-know/Everything a business needs to know about search engine optimization in 2006, the strategy, the pitfalls, and the steps that drove real results.Thu, 26 Oct 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-user-generated-content-trends-shaping-2006/https://digitalbusinessmarketing.com/blog/2006-user-generated-content-trends-shaping-2006/A practical look at user-generated content in 2006: what changed, why it mattered, and how businesses can apply it today.Thu, 12 Oct 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-building-a-youtube-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2006-building-a-youtube-marketing-strategy-from-scratch/A practical look at YouTube marketing in 2006: what changed, why it mattered, and how businesses can apply it today.Wed, 27 Sep 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-building-a-business-blogging-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2006-building-a-business-blogging-strategy-from-scratch/How business blogging reshaped digital marketing in 2006, and the practical playbook for putting it to work.Wed, 13 Sep 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-building-a-social-media-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2006-building-a-social-media-marketing-strategy-from-scratch/Our 2006 guide to social media marketing: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 29 Aug 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-how-twitter-marketing-changed-digital-marketing-in-2006/https://digitalbusinessmarketing.com/blog/2006-how-twitter-marketing-changed-digital-marketing-in-2006/Our 2006 guide to twitter marketing: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 15 Aug 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-mastering-inbound-marketing-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2006-mastering-inbound-marketing-a-marketer-s-playbook/How inbound marketing reshaped digital marketing in 2006, and the practical playbook for putting it to work.Mon, 31 Jul 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-the-state-of-online-video-in-2006/https://digitalbusinessmarketing.com/blog/2006-the-state-of-online-video-in-2006/Everything a business needs to know about online video in 2006, the strategy, the pitfalls, and the steps that drove real results.Mon, 17 Jul 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-why-social-networking-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2006-why-social-networking-matters-for-your-bottom-line/Our 2006 guide to social networking: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 02 Jul 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-how-web-analytics-changed-digital-marketing-in-2006/https://digitalbusinessmarketing.com/blog/2006-how-web-analytics-changed-digital-marketing-in-2006/Our 2006 guide to web analytics: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 17 Jun 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-email-marketing-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2006-email-marketing-what-every-business-needs-to-know/Everything a business needs to know about email marketing in 2006, the strategy, the pitfalls, and the steps that drove real results.Sat, 03 Jun 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-the-rise-of-pay-per-click-advertising/https://digitalbusinessmarketing.com/blog/2006-the-rise-of-pay-per-click-advertising/How pay-per-click advertising reshaped digital marketing in 2006, and the practical playbook for putting it to work.Fri, 19 May 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-building-a-myspace-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2006-building-a-myspace-marketing-strategy-from-scratch/Everything a business needs to know about myspace marketing in 2006, the strategy, the pitfalls, and the steps that drove real results.Fri, 05 May 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-the-state-of-facebook-marketing-in-2006/https://digitalbusinessmarketing.com/blog/2006-the-state-of-facebook-marketing-in-2006/Our 2006 guide to Facebook marketing: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 20 Apr 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-a-practical-guide-to-search-engine-optimization/https://digitalbusinessmarketing.com/blog/2006-a-practical-guide-to-search-engine-optimization/Everything a business needs to know about search engine optimization in 2006, the strategy, the pitfalls, and the steps that drove real results.Thu, 06 Apr 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-mastering-user-generated-content-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2006-mastering-user-generated-content-a-marketer-s-playbook/A practical look at user-generated content in 2006: what changed, why it mattered, and how businesses can apply it today.Wed, 22 Mar 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-common-youtube-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2006-common-youtube-marketing-mistakes-and-how-to-avoid-them/A practical look at YouTube marketing in 2006: what changed, why it mattered, and how businesses can apply it today.Wed, 08 Mar 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-common-business-blogging-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2006-common-business-blogging-mistakes-and-how-to-avoid-them/How business blogging reshaped digital marketing in 2006, and the practical playbook for putting it to work.Tue, 21 Feb 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-common-social-media-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2006-common-social-media-marketing-mistakes-and-how-to-avoid-them/Our 2006 guide to social media marketing: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 06 Feb 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-the-rise-of-twitter-marketing/https://digitalbusinessmarketing.com/blog/2006-the-rise-of-twitter-marketing/Our 2006 guide to twitter marketing: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 23 Jan 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2006-7-inbound-marketing-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2006-7-inbound-marketing-strategies-that-actually-work/How inbound marketing reshaped digital marketing in 2006, and the practical playbook for putting it to work.Sun, 08 Jan 2006 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-case-study-winning-with-online-video/https://digitalbusinessmarketing.com/blog/2005-case-study-winning-with-online-video/Our 2005 guide to online video: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 24 Dec 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-why-rss-feeds-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2005-why-rss-feeds-matters-for-your-bottom-line/RSS quietly powers podcasts, newsletters, and content syndication — an open, algorithm-free way to distribute content. Here's what RSS is, why it still matters, and how to use it in a platform-dominated web.Fri, 09 Dec 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-email-marketing-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2005-email-marketing-what-every-business-needs-to-know/Everything a business needs to know about email marketing in 2005, the strategy, the pitfalls, and the steps that drove real results.Fri, 25 Nov 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-common-pay-per-click-advertising-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2005-common-pay-per-click-advertising-mistakes-and-how-to-avoid-them/A practical look at pay-per-click advertising in 2005: what changed, why it mattered, and how businesses can apply it today.Thu, 10 Nov 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-a-practical-guide-to-social-networking/https://digitalbusinessmarketing.com/blog/2005-a-practical-guide-to-social-networking/Social networks are where people build relationships and trust — not just a broadcast channel. Here's how businesses use networking, community, and genuine participation to build reputation and demand.Wed, 26 Oct 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-the-state-of-podcasting-in-2005/https://digitalbusinessmarketing.com/blog/2005-the-state-of-podcasting-in-2005/A practical look at podcasting in 2005: what changed, why it mattered, and how businesses can apply it today.Wed, 12 Oct 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-how-web-2-0-marketing-changed-digital-marketing-in-2005/https://digitalbusinessmarketing.com/blog/2005-how-web-2-0-marketing-changed-digital-marketing-in-2005/Web 2.0 turned the web from a broadcast medium into a participatory one — and rewrote marketing in the process. Here's what changed, and why its lessons still shape social, content, and community today.Tue, 27 Sep 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-why-search-engine-optimization-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2005-why-search-engine-optimization-matters-for-your-bottom-line/Everything a business needs to know about search engine optimization in 2005, the strategy, the pitfalls, and the steps that drove real results.Tue, 13 Sep 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-the-rise-of-business-blogging/https://digitalbusinessmarketing.com/blog/2005-the-rise-of-business-blogging/Everything a business needs to know about business blogging in 2005, the strategy, the pitfalls, and the steps that drove real results.Mon, 29 Aug 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-the-rise-of-youtube-marketing/https://digitalbusinessmarketing.com/blog/2005-the-rise-of-youtube-marketing/A practical look at YouTube marketing in 2005: what changed, why it mattered, and how businesses can apply it today.Mon, 15 Aug 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-google-analytics-trends-shaping-2005/https://digitalbusinessmarketing.com/blog/2005-google-analytics-trends-shaping-2005/Our 2005 guide to google analytics: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 31 Jul 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-case-study-winning-with-contextual-advertising/https://digitalbusinessmarketing.com/blog/2005-case-study-winning-with-contextual-advertising/How contextual advertising reshaped digital marketing in 2005, and the practical playbook for putting it to work.Sun, 17 Jul 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-why-web-analytics-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2005-why-web-analytics-matters-for-your-bottom-line/Everything a business needs to know about web analytics in 2005, the strategy, the pitfalls, and the steps that drove real results.Sat, 02 Jul 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-the-state-of-local-search-in-2005/https://digitalbusinessmarketing.com/blog/2005-the-state-of-local-search-in-2005/Everything a business needs to know about local search in 2005, the strategy, the pitfalls, and the steps that drove real results.Fri, 17 Jun 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-online-video-trends-shaping-2005/https://digitalbusinessmarketing.com/blog/2005-online-video-trends-shaping-2005/Our 2005 guide to online video: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 03 Jun 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-rss-feeds-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2005-rss-feeds-what-every-business-needs-to-know/Our 2005 guide to rss feeds: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 19 May 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-a-practical-guide-to-email-marketing/https://digitalbusinessmarketing.com/blog/2005-a-practical-guide-to-email-marketing/Email returns around $36 for every $1 spent — the highest ROI of any channel. Here's how permission, list health, segmentation, and deliverability actually work, and how to build an email program that compounds.Thu, 05 May 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-case-study-winning-with-pay-per-click-advertising/https://digitalbusinessmarketing.com/blog/2005-case-study-winning-with-pay-per-click-advertising/A practical look at pay-per-click advertising in 2005: what changed, why it mattered, and how businesses can apply it today.Wed, 20 Apr 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-how-social-networking-changed-digital-marketing-in-2005/https://digitalbusinessmarketing.com/blog/2005-how-social-networking-changed-digital-marketing-in-2005/Everything a business needs to know about social networking in 2005, the strategy, the pitfalls, and the steps that drove real results.Wed, 06 Apr 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-why-podcasting-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2005-why-podcasting-matters-for-your-bottom-line/A practical look at podcasting in 2005: what changed, why it mattered, and how businesses can apply it today.Tue, 22 Mar 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-the-rise-of-web-2-0-marketing/https://digitalbusinessmarketing.com/blog/2005-the-rise-of-web-2-0-marketing/A practical look at web 2.0 marketing in 2005: what changed, why it mattered, and how businesses can apply it today.Tue, 08 Mar 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-search-engine-optimization-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2005-search-engine-optimization-what-every-business-needs-to-know/Everything a business needs to know about search engine optimization in 2005, the strategy, the pitfalls, and the steps that drove real results.Mon, 21 Feb 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-building-a-business-blogging-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2005-building-a-business-blogging-strategy-from-scratch/Everything a business needs to know about business blogging in 2005, the strategy, the pitfalls, and the steps that drove real results.Sun, 06 Feb 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-building-a-youtube-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2005-building-a-youtube-marketing-strategy-from-scratch/A practical look at YouTube marketing in 2005: what changed, why it mattered, and how businesses can apply it today.Sun, 23 Jan 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2005-mastering-google-analytics-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2005-mastering-google-analytics-a-marketer-s-playbook/Our 2005 guide to google analytics: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 08 Jan 2005 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-mastering-local-search-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2004-mastering-local-search-a-marketer-s-playbook/A practical look at local search in 2004: what changed, why it mattered, and how businesses can apply it today.Thu, 23 Dec 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-common-rss-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2004-common-rss-marketing-mistakes-and-how-to-avoid-them/A practical look at rss marketing in 2004: what changed, why it mattered, and how businesses can apply it today.Wed, 08 Dec 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-online-video-trends-shaping-2004/https://digitalbusinessmarketing.com/blog/2004-online-video-trends-shaping-2004/A practical look at online video in 2004: what changed, why it mattered, and how businesses can apply it today.Wed, 24 Nov 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-building-a-pay-per-click-advertising-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2004-building-a-pay-per-click-advertising-strategy-from-scratch/Our 2004 guide to pay-per-click advertising: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 09 Nov 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-mastering-the-long-tail-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2004-mastering-the-long-tail-a-marketer-s-playbook/How the long tail reshaped digital marketing in 2004, and the practical playbook for putting it to work.Mon, 25 Oct 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-social-networking-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2004-social-networking-what-every-business-needs-to-know/A practical look at social networking in 2004: what changed, why it mattered, and how businesses can apply it today.Mon, 11 Oct 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-a-practical-guide-to-email-marketing/https://digitalbusinessmarketing.com/blog/2004-a-practical-guide-to-email-marketing/How email marketing reshaped digital marketing in 2004, and the practical playbook for putting it to work.Sun, 26 Sep 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-the-state-of-search-engine-optimization-in-2004/https://digitalbusinessmarketing.com/blog/2004-the-state-of-search-engine-optimization-in-2004/A practical look at search engine optimization in 2004: what changed, why it mattered, and how businesses can apply it today.Sun, 12 Sep 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-how-business-blogging-changed-digital-marketing-in-2004/https://digitalbusinessmarketing.com/blog/2004-how-business-blogging-changed-digital-marketing-in-2004/Everything a business needs to know about business blogging in 2004, the strategy, the pitfalls, and the steps that drove real results.Sat, 28 Aug 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-building-a-google-adwords-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2004-building-a-google-adwords-strategy-from-scratch/Everything a business needs to know about google AdWords in 2004, the strategy, the pitfalls, and the steps that drove real results.Sat, 14 Aug 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-the-rise-of-web-2-0-marketing/https://digitalbusinessmarketing.com/blog/2004-the-rise-of-web-2-0-marketing/A practical look at web 2.0 marketing in 2004: what changed, why it mattered, and how businesses can apply it today.Fri, 30 Jul 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-the-rise-of-conversion-optimization/https://digitalbusinessmarketing.com/blog/2004-the-rise-of-conversion-optimization/Everything a business needs to know about conversion optimization in 2004, the strategy, the pitfalls, and the steps that drove real results.Fri, 16 Jul 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-common-affiliate-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2004-common-affiliate-marketing-mistakes-and-how-to-avoid-them/How affiliate marketing reshaped digital marketing in 2004, and the practical playbook for putting it to work.Thu, 01 Jul 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-common-contextual-advertising-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2004-common-contextual-advertising-mistakes-and-how-to-avoid-them/Everything a business needs to know about contextual advertising in 2004, the strategy, the pitfalls, and the steps that drove real results.Wed, 16 Jun 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-12-local-search-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2004-12-local-search-strategies-that-actually-work/For any business with a location or service area, local search is where customers with immediate intent find you. Here's how the local pack, Google Business Profile, reviews, and proximity actually work.Wed, 02 Jun 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-case-study-winning-with-rss-marketing/https://digitalbusinessmarketing.com/blog/2004-case-study-winning-with-rss-marketing/A practical look at rss marketing in 2004: what changed, why it mattered, and how businesses can apply it today.Tue, 18 May 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-mastering-online-video-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2004-mastering-online-video-a-marketer-s-playbook/A practical look at online video in 2004: what changed, why it mattered, and how businesses can apply it today.Tue, 04 May 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-common-pay-per-click-advertising-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2004-common-pay-per-click-advertising-mistakes-and-how-to-avoid-them/Our 2004 guide to pay-per-click advertising: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 19 Apr 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-10-the-long-tail-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2004-10-the-long-tail-strategies-that-actually-work/How the long tail reshaped digital marketing in 2004, and the practical playbook for putting it to work.Mon, 05 Apr 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-a-practical-guide-to-social-networking/https://digitalbusinessmarketing.com/blog/2004-a-practical-guide-to-social-networking/A practical look at social networking in 2004: what changed, why it mattered, and how businesses can apply it today.Sun, 21 Mar 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-how-email-marketing-changed-digital-marketing-in-2004/https://digitalbusinessmarketing.com/blog/2004-how-email-marketing-changed-digital-marketing-in-2004/How email marketing reshaped digital marketing in 2004, and the practical playbook for putting it to work.Sun, 07 Mar 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-why-search-engine-optimization-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2004-why-search-engine-optimization-matters-for-your-bottom-line/A practical look at search engine optimization in 2004: what changed, why it mattered, and how businesses can apply it today.Sat, 21 Feb 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-the-rise-of-business-blogging/https://digitalbusinessmarketing.com/blog/2004-the-rise-of-business-blogging/Everything a business needs to know about business blogging in 2004, the strategy, the pitfalls, and the steps that drove real results.Fri, 06 Feb 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-common-google-adwords-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2004-common-google-adwords-mistakes-and-how-to-avoid-them/Everything a business needs to know about google AdWords in 2004, the strategy, the pitfalls, and the steps that drove real results.Fri, 23 Jan 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2004-building-a-web-2-0-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2004-building-a-web-2-0-marketing-strategy-from-scratch/A practical look at web 2.0 marketing in 2004: what changed, why it mattered, and how businesses can apply it today.Thu, 08 Jan 2004 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-online-pr-trends-shaping-2003/https://digitalbusinessmarketing.com/blog/2003-online-pr-trends-shaping-2003/Our 2003 guide to online pr: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 24 Dec 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-building-a-search-engine-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2003-building-a-search-engine-marketing-strategy-from-scratch/Search engine marketing captures demand at the moment of intent, through both paid search and SEO. Here's how the two halves work together, when to use each, and how to build an integrated search strategy.Tue, 09 Dec 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-why-affiliate-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2003-why-affiliate-marketing-matters-for-your-bottom-line/Our 2003 guide to affiliate marketing: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 25 Nov 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-why-contextual-advertising-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2003-why-contextual-advertising-matters-for-your-bottom-line/Contextual advertising targets the content someone is viewing, not their tracked history — and it's surging back as privacy kills third-party cookies. Here's how it works and why it's newly essential.Mon, 10 Nov 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-common-rss-feeds-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2003-common-rss-feeds-mistakes-and-how-to-avoid-them/Our 2003 guide to rss feeds: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 26 Oct 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-the-rise-of-can-spam-compliance/https://digitalbusinessmarketing.com/blog/2003-the-rise-of-can-spam-compliance/Everything a business needs to know about can-spam compliance in 2003, the strategy, the pitfalls, and the steps that drove real results.Sun, 12 Oct 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-how-email-marketing-changed-digital-marketing-in-2003/https://digitalbusinessmarketing.com/blog/2003-how-email-marketing-changed-digital-marketing-in-2003/Our 2003 guide to email marketing: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 27 Sep 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-pay-per-click-advertising-trends-shaping-2003/https://digitalbusinessmarketing.com/blog/2003-pay-per-click-advertising-trends-shaping-2003/Everything a business needs to know about pay-per-click advertising in 2003, the strategy, the pitfalls, and the steps that drove real results.Sat, 13 Sep 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-common-search-engine-optimization-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2003-common-search-engine-optimization-mistakes-and-how-to-avoid-them/A practical look at search engine optimization in 2003: what changed, why it mattered, and how businesses can apply it today.Fri, 29 Aug 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-a-practical-guide-to-business-blogging/https://digitalbusinessmarketing.com/blog/2003-a-practical-guide-to-business-blogging/A business blog is an owned, compounding asset that earns search traffic and trust — when done with strategy instead of diary entries. Here's how to blog for topical authority, leads, and durable rankings.Fri, 15 Aug 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-case-study-winning-with-google-adsense/https://digitalbusinessmarketing.com/blog/2003-case-study-winning-with-google-adsense/A practical look at google adsense in 2003: what changed, why it mattered, and how businesses can apply it today.Thu, 31 Jul 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-online-communities-trends-shaping-2003/https://digitalbusinessmarketing.com/blog/2003-online-communities-trends-shaping-2003/A practical look at online communities in 2003: what changed, why it mattered, and how businesses can apply it today.Thu, 17 Jul 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-building-a-e-commerce-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2003-building-a-e-commerce-strategy-from-scratch/E-commerce success is less about traffic than about the whole funnel: acquisition, conversion, average order value, and retention. Here's how the levers fit together and where the real profit hides.Wed, 02 Jul 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-a-practical-guide-to-web-content-strategy/https://digitalbusinessmarketing.com/blog/2003-a-practical-guide-to-web-content-strategy/How web content strategy reshaped digital marketing in 2003, and the practical playbook for putting it to work.Tue, 17 Jun 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-mastering-online-pr-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2003-mastering-online-pr-a-marketer-s-playbook/Our 2003 guide to online pr: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 03 Jun 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-common-search-engine-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2003-common-search-engine-marketing-mistakes-and-how-to-avoid-them/Our 2003 guide to search engine marketing: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 19 May 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-affiliate-marketing-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2003-affiliate-marketing-what-every-business-needs-to-know/Our 2003 guide to affiliate marketing: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 05 May 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-contextual-advertising-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2003-contextual-advertising-what-every-business-needs-to-know/How contextual advertising reshaped digital marketing in 2003, and the practical playbook for putting it to work.Sun, 20 Apr 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-case-study-winning-with-rss-feeds/https://digitalbusinessmarketing.com/blog/2003-case-study-winning-with-rss-feeds/Our 2003 guide to rss feeds: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 06 Apr 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-building-a-can-spam-compliance-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2003-building-a-can-spam-compliance-strategy-from-scratch/Everything a business needs to know about can-spam compliance in 2003, the strategy, the pitfalls, and the steps that drove real results.Sat, 22 Mar 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-the-rise-of-email-marketing/https://digitalbusinessmarketing.com/blog/2003-the-rise-of-email-marketing/Our 2003 guide to email marketing: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 08 Mar 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-mastering-pay-per-click-advertising-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2003-mastering-pay-per-click-advertising-a-marketer-s-playbook/Everything a business needs to know about pay-per-click advertising in 2003, the strategy, the pitfalls, and the steps that drove real results.Fri, 21 Feb 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-case-study-winning-with-search-engine-optimization/https://digitalbusinessmarketing.com/blog/2003-case-study-winning-with-search-engine-optimization/A practical look at search engine optimization in 2003: what changed, why it mattered, and how businesses can apply it today.Thu, 06 Feb 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-how-business-blogging-changed-digital-marketing-in-2003/https://digitalbusinessmarketing.com/blog/2003-how-business-blogging-changed-digital-marketing-in-2003/A practical look at business blogging in 2003: what changed, why it mattered, and how businesses can apply it today.Thu, 23 Jan 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2003-google-adsense-trends-shaping-2003/https://digitalbusinessmarketing.com/blog/2003-google-adsense-trends-shaping-2003/A practical look at google adsense in 2003: what changed, why it mattered, and how businesses can apply it today.Wed, 08 Jan 2003 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-case-study-winning-with-email-deliverability/https://digitalbusinessmarketing.com/blog/2002-case-study-winning-with-email-deliverability/How email deliverability reshaped digital marketing in 2002, and the practical playbook for putting it to work.Tue, 24 Dec 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-a-practical-guide-to-banner-advertising/https://digitalbusinessmarketing.com/blog/2002-a-practical-guide-to-banner-advertising/Display banners are cheap, vast in reach, and mostly ignored — but still valuable when used for the right job. Here's how to beat banner blindness, target well, and measure display honestly.Mon, 09 Dec 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-online-lead-generation-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2002-online-lead-generation-what-every-business-needs-to-know/How online lead generation reshaped digital marketing in 2002, and the practical playbook for putting it to work.Mon, 25 Nov 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-9-web-analytics-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2002-9-web-analytics-strategies-that-actually-work/A practical look at web analytics in 2002: what changed, why it mattered, and how businesses can apply it today.Sun, 10 Nov 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-the-state-of-affiliate-marketing-in-2002/https://digitalbusinessmarketing.com/blog/2002-the-state-of-affiliate-marketing-in-2002/Our 2002 guide to affiliate marketing: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 26 Oct 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-the-state-of-quality-score-in-2002/https://digitalbusinessmarketing.com/blog/2002-the-state-of-quality-score-in-2002/Our 2002 guide to quality score: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 12 Oct 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-common-search-engine-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2002-common-search-engine-marketing-mistakes-and-how-to-avoid-them/Our 2002 guide to search engine marketing: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 27 Sep 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-the-rise-of-email-marketing/https://digitalbusinessmarketing.com/blog/2002-the-rise-of-email-marketing/Our 2002 guide to email marketing: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 13 Sep 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-building-a-search-engine-optimization-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2002-building-a-search-engine-optimization-strategy-from-scratch/A practical look at search engine optimization in 2002: what changed, why it mattered, and how businesses can apply it today.Thu, 29 Aug 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-case-study-winning-with-google-adwords/https://digitalbusinessmarketing.com/blog/2002-case-study-winning-with-google-adwords/How google AdWords reshaped digital marketing in 2002, and the practical playbook for putting it to work.Thu, 15 Aug 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-case-study-winning-with-pay-per-click-advertising/https://digitalbusinessmarketing.com/blog/2002-case-study-winning-with-pay-per-click-advertising/A practical look at pay-per-click advertising in 2002: what changed, why it mattered, and how businesses can apply it today.Wed, 31 Jul 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-keyword-bidding-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2002-keyword-bidding-what-every-business-needs-to-know/Our 2002 guide to keyword bidding: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 17 Jul 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-case-study-winning-with-online-branding/https://digitalbusinessmarketing.com/blog/2002-case-study-winning-with-online-branding/A practical look at online branding in 2002: what changed, why it mattered, and how businesses can apply it today.Tue, 02 Jul 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-building-a-landing-page-design-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2002-building-a-landing-page-design-strategy-from-scratch/A practical look at landing page design in 2002: what changed, why it mattered, and how businesses can apply it today.Mon, 17 Jun 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-email-deliverability-trends-shaping-2002/https://digitalbusinessmarketing.com/blog/2002-email-deliverability-trends-shaping-2002/How email deliverability reshaped digital marketing in 2002, and the practical playbook for putting it to work.Mon, 03 Jun 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-how-banner-advertising-changed-digital-marketing-in-2002/https://digitalbusinessmarketing.com/blog/2002-how-banner-advertising-changed-digital-marketing-in-2002/Our 2002 guide to banner advertising: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 19 May 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-a-practical-guide-to-online-lead-generation/https://digitalbusinessmarketing.com/blog/2002-a-practical-guide-to-online-lead-generation/Lead generation is about quality, not just quantity — the wrong leads waste sales time and money. Here's how to attract, capture, and qualify leads that actually convert, with a clear path from stranger to customer.Sun, 05 May 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-the-state-of-web-analytics-in-2002/https://digitalbusinessmarketing.com/blog/2002-the-state-of-web-analytics-in-2002/A practical look at web analytics in 2002: what changed, why it mattered, and how businesses can apply it today.Sat, 20 Apr 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-why-affiliate-marketing-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2002-why-affiliate-marketing-matters-for-your-bottom-line/Our 2002 guide to affiliate marketing: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 06 Apr 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-why-quality-score-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2002-why-quality-score-matters-for-your-bottom-line/Our 2002 guide to quality score: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 22 Mar 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-case-study-winning-with-search-engine-marketing/https://digitalbusinessmarketing.com/blog/2002-case-study-winning-with-search-engine-marketing/Our 2002 guide to search engine marketing: clear strategy, common mistakes to avoid, and where it was heading next.Fri, 08 Mar 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-building-a-email-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2002-building-a-email-marketing-strategy-from-scratch/Our 2002 guide to email marketing: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 21 Feb 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-common-search-engine-optimization-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2002-common-search-engine-optimization-mistakes-and-how-to-avoid-them/A practical look at search engine optimization in 2002: what changed, why it mattered, and how businesses can apply it today.Wed, 06 Feb 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-google-adwords-trends-shaping-2002/https://digitalbusinessmarketing.com/blog/2002-google-adwords-trends-shaping-2002/How google AdWords reshaped digital marketing in 2002, and the practical playbook for putting it to work.Wed, 23 Jan 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2002-pay-per-click-advertising-trends-shaping-2002/https://digitalbusinessmarketing.com/blog/2002-pay-per-click-advertising-trends-shaping-2002/A practical look at pay-per-click advertising in 2002: what changed, why it mattered, and how businesses can apply it today.Tue, 08 Jan 2002 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-conversion-optimization-trends-shaping-2001/https://digitalbusinessmarketing.com/blog/2001-conversion-optimization-trends-shaping-2001/Our 2001 guide to conversion optimization: clear strategy, common mistakes to avoid, and where it was heading next.Mon, 24 Dec 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-how-keyword-research-changed-digital-marketing-in-2001/https://digitalbusinessmarketing.com/blog/2001-how-keyword-research-changed-digital-marketing-in-2001/Keyword research reveals the exact words your customers use and the intent behind them — the foundation of SEO and paid search. Here's how to find, evaluate, and prioritize keywords that actually drive business.Sun, 09 Dec 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-how-online-reputation-changed-digital-marketing-in-2001/https://digitalbusinessmarketing.com/blog/2001-how-online-reputation-changed-digital-marketing-in-2001/Our 2001 guide to online reputation: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 25 Nov 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-a-practical-guide-to-online-advertising/https://digitalbusinessmarketing.com/blog/2001-a-practical-guide-to-online-advertising/How online advertising reshaped digital marketing in 2001, and the practical playbook for putting it to work.Sat, 10 Nov 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-9-website-usability-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2001-9-website-usability-strategies-that-actually-work/If people can't easily use your site, nothing else in marketing matters. Here's how usability drives conversions, trust, and SEO — and the principles that make a site effortless to use.Fri, 26 Oct 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-a-practical-guide-to-affiliate-marketing/https://digitalbusinessmarketing.com/blog/2001-a-practical-guide-to-affiliate-marketing/Affiliate marketing is performance-based partnership: you pay only for results. Here's how it works for both merchants and publishers, how commissions and tracking function, and how to build trust that lasts.Fri, 12 Oct 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-7-pay-per-click-advertising-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2001-7-pay-per-click-advertising-strategies-that-actually-work/PPC puts you in front of buyers at the exact moment they're searching — and can drain a budget just as fast. Here's how bidding, Quality Score, keyword intent, and profit-based measurement actually work.Thu, 27 Sep 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-the-rise-of-search-engine-optimization/https://digitalbusinessmarketing.com/blog/2001-the-rise-of-search-engine-optimization/Our 2001 guide to search engine optimization: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 13 Sep 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-building-a-email-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2001-building-a-email-marketing-strategy-from-scratch/A practical look at email marketing in 2001: what changed, why it mattered, and how businesses can apply it today.Wed, 29 Aug 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-12-google-adwords-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2001-12-google-adwords-strategies-that-actually-work/Google Ads puts you in front of people searching for exactly what you sell — but it punishes sloppiness. Here's how the auction, Quality Score, campaign structure, and profit-based bidding actually work.Wed, 15 Aug 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-how-search-engine-marketing-changed-digital-marketing-in-2001/https://digitalbusinessmarketing.com/blog/2001-how-search-engine-marketing-changed-digital-marketing-in-2001/Everything a business needs to know about search engine marketing in 2001, the strategy, the pitfalls, and the steps that drove real results.Tue, 31 Jul 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-case-study-winning-with-e-commerce/https://digitalbusinessmarketing.com/blog/2001-case-study-winning-with-e-commerce/How e-commerce reshaped digital marketing in 2001, and the practical playbook for putting it to work.Tue, 17 Jul 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-the-rise-of-online-surveys/https://digitalbusinessmarketing.com/blog/2001-the-rise-of-online-surveys/A practical look at online surveys in 2001: what changed, why it mattered, and how businesses can apply it today.Mon, 02 Jul 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-why-web-content-strategy-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2001-why-web-content-strategy-matters-for-your-bottom-line/Everything a business needs to know about web content strategy in 2001, the strategy, the pitfalls, and the steps that drove real results.Sun, 17 Jun 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-mastering-conversion-optimization-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2001-mastering-conversion-optimization-a-marketer-s-playbook/Our 2001 guide to conversion optimization: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 03 Jun 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-the-rise-of-keyword-research/https://digitalbusinessmarketing.com/blog/2001-the-rise-of-keyword-research/A practical look at keyword research in 2001: what changed, why it mattered, and how businesses can apply it today.Sat, 19 May 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-the-rise-of-online-reputation/https://digitalbusinessmarketing.com/blog/2001-the-rise-of-online-reputation/Our 2001 guide to online reputation: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 05 May 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-how-online-advertising-changed-digital-marketing-in-2001/https://digitalbusinessmarketing.com/blog/2001-how-online-advertising-changed-digital-marketing-in-2001/How online advertising reshaped digital marketing in 2001, and the practical playbook for putting it to work.Fri, 20 Apr 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-the-state-of-website-usability-in-2001/https://digitalbusinessmarketing.com/blog/2001-the-state-of-website-usability-in-2001/How website usability reshaped digital marketing in 2001, and the practical playbook for putting it to work.Fri, 06 Apr 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-how-affiliate-marketing-changed-digital-marketing-in-2001/https://digitalbusinessmarketing.com/blog/2001-how-affiliate-marketing-changed-digital-marketing-in-2001/Everything a business needs to know about affiliate marketing in 2001, the strategy, the pitfalls, and the steps that drove real results.Thu, 22 Mar 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-the-state-of-pay-per-click-advertising-in-2001/https://digitalbusinessmarketing.com/blog/2001-the-state-of-pay-per-click-advertising-in-2001/How pay-per-click advertising reshaped digital marketing in 2001, and the practical playbook for putting it to work.Thu, 08 Mar 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-building-a-search-engine-optimization-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2001-building-a-search-engine-optimization-strategy-from-scratch/Our 2001 guide to search engine optimization: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 21 Feb 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-common-email-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2001-common-email-marketing-mistakes-and-how-to-avoid-them/A practical look at email marketing in 2001: what changed, why it mattered, and how businesses can apply it today.Tue, 06 Feb 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-the-state-of-google-adwords-in-2001/https://digitalbusinessmarketing.com/blog/2001-the-state-of-google-adwords-in-2001/A practical look at google AdWords in 2001: what changed, why it mattered, and how businesses can apply it today.Tue, 23 Jan 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2001-the-rise-of-search-engine-marketing/https://digitalbusinessmarketing.com/blog/2001-the-rise-of-search-engine-marketing/Everything a business needs to know about search engine marketing in 2001, the strategy, the pitfalls, and the steps that drove real results.Mon, 08 Jan 2001 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-the-state-of-online-lead-generation-in-2000/https://digitalbusinessmarketing.com/blog/2000-the-state-of-online-lead-generation-in-2000/Everything a business needs to know about online lead generation in 2000, the strategy, the pitfalls, and the steps that drove real results.Sat, 23 Dec 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-mastering-landing-pages-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2000-mastering-landing-pages-a-marketer-s-playbook/Everything a business needs to know about landing pages in 2000, the strategy, the pitfalls, and the steps that drove real results.Fri, 08 Dec 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-case-study-winning-with-permission-marketing/https://digitalbusinessmarketing.com/blog/2000-case-study-winning-with-permission-marketing/How permission marketing reshaped digital marketing in 2000, and the practical playbook for putting it to work.Fri, 24 Nov 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-web-analytics-trends-shaping-2000/https://digitalbusinessmarketing.com/blog/2000-web-analytics-trends-shaping-2000/Our 2000 guide to web analytics: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 09 Nov 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-the-rise-of-online-branding/https://digitalbusinessmarketing.com/blog/2000-the-rise-of-online-branding/Our 2000 guide to online branding: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 25 Oct 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-affiliate-marketing-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2000-affiliate-marketing-what-every-business-needs-to-know/A practical look at affiliate marketing in 2000: what changed, why it mattered, and how businesses can apply it today.Wed, 11 Oct 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-mastering-pay-per-click-advertising-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2000-mastering-pay-per-click-advertising-a-marketer-s-playbook/Everything a business needs to know about pay-per-click advertising in 2000, the strategy, the pitfalls, and the steps that drove real results.Tue, 26 Sep 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-why-banner-advertising-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2000-why-banner-advertising-matters-for-your-bottom-line/How banner advertising reshaped digital marketing in 2000, and the practical playbook for putting it to work.Tue, 12 Sep 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-common-email-marketing-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2000-common-email-marketing-mistakes-and-how-to-avoid-them/A practical look at email marketing in 2000: what changed, why it mattered, and how businesses can apply it today.Mon, 28 Aug 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-how-search-engine-optimization-changed-digital-marketing-in-2000/https://digitalbusinessmarketing.com/blog/2000-how-search-engine-optimization-changed-digital-marketing-in-2000/How search engine optimization reshaped digital marketing in 2000, and the practical playbook for putting it to work.Mon, 14 Aug 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-mastering-google-adwords-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2000-mastering-google-adwords-a-marketer-s-playbook/Our 2000 guide to google AdWords: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 30 Jul 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-building-a-keyword-research-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2000-building-a-keyword-research-strategy-from-scratch/A practical look at keyword research in 2000: what changed, why it mattered, and how businesses can apply it today.Sun, 16 Jul 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-common-e-commerce-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/2000-common-e-commerce-mistakes-and-how-to-avoid-them/How e-commerce reshaped digital marketing in 2000, and the practical playbook for putting it to work.Sat, 01 Jul 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-case-study-winning-with-online-advertising-networks/https://digitalbusinessmarketing.com/blog/2000-case-study-winning-with-online-advertising-networks/Everything a business needs to know about online advertising networks in 2000, the strategy, the pitfalls, and the steps that drove real results.Fri, 16 Jun 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-why-online-lead-generation-matters-for-your-bottom-line/https://digitalbusinessmarketing.com/blog/2000-why-online-lead-generation-matters-for-your-bottom-line/Everything a business needs to know about online lead generation in 2000, the strategy, the pitfalls, and the steps that drove real results.Fri, 02 Jun 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-10-landing-pages-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2000-10-landing-pages-strategies-that-actually-work/Everything a business needs to know about landing pages in 2000, the strategy, the pitfalls, and the steps that drove real results.Thu, 18 May 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-permission-marketing-trends-shaping-2000/https://digitalbusinessmarketing.com/blog/2000-permission-marketing-trends-shaping-2000/How permission marketing reshaped digital marketing in 2000, and the practical playbook for putting it to work.Thu, 04 May 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-mastering-web-analytics-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/2000-mastering-web-analytics-a-marketer-s-playbook/Our 2000 guide to web analytics: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 19 Apr 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-building-a-online-branding-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/2000-building-a-online-branding-strategy-from-scratch/Our 2000 guide to online branding: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 05 Apr 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-a-practical-guide-to-affiliate-marketing/https://digitalbusinessmarketing.com/blog/2000-a-practical-guide-to-affiliate-marketing/A practical look at affiliate marketing in 2000: what changed, why it mattered, and how businesses can apply it today.Tue, 21 Mar 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-7-pay-per-click-advertising-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2000-7-pay-per-click-advertising-strategies-that-actually-work/Everything a business needs to know about pay-per-click advertising in 2000, the strategy, the pitfalls, and the steps that drove real results.Tue, 07 Mar 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-banner-advertising-what-every-business-needs-to-know/https://digitalbusinessmarketing.com/blog/2000-banner-advertising-what-every-business-needs-to-know/How banner advertising reshaped digital marketing in 2000, and the practical playbook for putting it to work.Mon, 21 Feb 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-case-study-winning-with-email-marketing/https://digitalbusinessmarketing.com/blog/2000-case-study-winning-with-email-marketing/A practical look at email marketing in 2000: what changed, why it mattered, and how businesses can apply it today.Sun, 06 Feb 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-the-rise-of-search-engine-optimization/https://digitalbusinessmarketing.com/blog/2000-the-rise-of-search-engine-optimization/How search engine optimization reshaped digital marketing in 2000, and the practical playbook for putting it to work.Sun, 23 Jan 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/2000-12-google-adwords-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/2000-12-google-adwords-strategies-that-actually-work/Our 2000 guide to google AdWords: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 08 Jan 2000 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-the-rise-of-viral-marketing/https://digitalbusinessmarketing.com/blog/1999-the-rise-of-viral-marketing/How viral marketing reshaped digital marketing in 1999, and the practical playbook for putting it to work.Fri, 24 Dec 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-how-website-usability-changed-digital-marketing-in-1999/https://digitalbusinessmarketing.com/blog/1999-how-website-usability-changed-digital-marketing-in-1999/How website usability reshaped digital marketing in 1999, and the practical playbook for putting it to work.Thu, 09 Dec 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-email-newsletters-trends-shaping-1999/https://digitalbusinessmarketing.com/blog/1999-email-newsletters-trends-shaping-1999/Our 1999 guide to email newsletters: clear strategy, common mistakes to avoid, and where it was heading next.Thu, 25 Nov 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-7-online-branding-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/1999-7-online-branding-strategies-that-actually-work/Your brand is the promise people remember and the reason they choose you over a cheaper option. Here's how online branding builds recognition, trust, and pricing power — consistently, across every touchpoint.Wed, 10 Nov 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-building-a-web-directories-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/1999-building-a-web-directories-strategy-from-scratch/A practical look at web directories in 1999: what changed, why it mattered, and how businesses can apply it today.Tue, 26 Oct 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-how-affiliate-marketing-changed-digital-marketing-in-1999/https://digitalbusinessmarketing.com/blog/1999-how-affiliate-marketing-changed-digital-marketing-in-1999/How affiliate marketing reshaped digital marketing in 1999, and the practical playbook for putting it to work.Tue, 12 Oct 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-case-study-winning-with-pay-per-click-advertising/https://digitalbusinessmarketing.com/blog/1999-case-study-winning-with-pay-per-click-advertising/Everything a business needs to know about pay-per-click advertising in 1999, the strategy, the pitfalls, and the steps that drove real results.Mon, 27 Sep 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-building-a-search-engine-optimization-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/1999-building-a-search-engine-optimization-strategy-from-scratch/Everything a business needs to know about search engine optimization in 1999, the strategy, the pitfalls, and the steps that drove real results.Mon, 13 Sep 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-the-rise-of-email-marketing/https://digitalbusinessmarketing.com/blog/1999-the-rise-of-email-marketing/A practical look at email marketing in 1999: what changed, why it mattered, and how businesses can apply it today.Sun, 29 Aug 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-common-banner-advertising-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/1999-common-banner-advertising-mistakes-and-how-to-avoid-them/Our 1999 guide to banner advertising: clear strategy, common mistakes to avoid, and where it was heading next.Sun, 15 Aug 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-mastering-permission-marketing-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/1999-mastering-permission-marketing-a-marketer-s-playbook/Everything a business needs to know about permission marketing in 1999, the strategy, the pitfalls, and the steps that drove real results.Sat, 31 Jul 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-how-online-press-releases-changed-digital-marketing-in-1999/https://digitalbusinessmarketing.com/blog/1999-how-online-press-releases-changed-digital-marketing-in-1999/A practical look at online press releases in 1999: what changed, why it mattered, and how businesses can apply it today.Sat, 17 Jul 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-building-a-online-communities-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/1999-building-a-online-communities-strategy-from-scratch/A practical look at online communities in 1999: what changed, why it mattered, and how businesses can apply it today.Fri, 02 Jul 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-mastering-e-commerce-basics-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/1999-mastering-e-commerce-basics-a-marketer-s-playbook/A practical look at e-commerce basics in 1999: what changed, why it mattered, and how businesses can apply it today.Thu, 17 Jun 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-building-a-viral-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/1999-building-a-viral-marketing-strategy-from-scratch/How viral marketing reshaped digital marketing in 1999, and the practical playbook for putting it to work.Thu, 03 Jun 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-the-rise-of-website-usability/https://digitalbusinessmarketing.com/blog/1999-the-rise-of-website-usability/How website usability reshaped digital marketing in 1999, and the practical playbook for putting it to work.Wed, 19 May 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-mastering-email-newsletters-a-marketer-s-playbook/https://digitalbusinessmarketing.com/blog/1999-mastering-email-newsletters-a-marketer-s-playbook/Our 1999 guide to email newsletters: clear strategy, common mistakes to avoid, and where it was heading next.Wed, 05 May 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-the-state-of-online-branding-in-1999/https://digitalbusinessmarketing.com/blog/1999-the-state-of-online-branding-in-1999/Our 1999 guide to online branding: clear strategy, common mistakes to avoid, and where it was heading next.Tue, 20 Apr 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-common-web-directories-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/1999-common-web-directories-mistakes-and-how-to-avoid-them/A practical look at web directories in 1999: what changed, why it mattered, and how businesses can apply it today.Tue, 06 Apr 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-the-rise-of-affiliate-marketing/https://digitalbusinessmarketing.com/blog/1999-the-rise-of-affiliate-marketing/How affiliate marketing reshaped digital marketing in 1999, and the practical playbook for putting it to work.Mon, 22 Mar 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-pay-per-click-advertising-trends-shaping-1999/https://digitalbusinessmarketing.com/blog/1999-pay-per-click-advertising-trends-shaping-1999/Everything a business needs to know about pay-per-click advertising in 1999, the strategy, the pitfalls, and the steps that drove real results.Mon, 08 Mar 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-common-search-engine-optimization-mistakes-and-how-to-avoid-them/https://digitalbusinessmarketing.com/blog/1999-common-search-engine-optimization-mistakes-and-how-to-avoid-them/Everything a business needs to know about search engine optimization in 1999, the strategy, the pitfalls, and the steps that drove real results.Sun, 21 Feb 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-building-a-email-marketing-strategy-from-scratch/https://digitalbusinessmarketing.com/blog/1999-building-a-email-marketing-strategy-from-scratch/A practical look at email marketing in 1999: what changed, why it mattered, and how businesses can apply it today.Sat, 06 Feb 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-case-study-winning-with-banner-advertising/https://digitalbusinessmarketing.com/blog/1999-case-study-winning-with-banner-advertising/Our 1999 guide to banner advertising: clear strategy, common mistakes to avoid, and where it was heading next.Sat, 23 Jan 1999 00:00:00 GMThttps://digitalbusinessmarketing.com/blog/1999-5-permission-marketing-strategies-that-actually-work/https://digitalbusinessmarketing.com/blog/1999-5-permission-marketing-strategies-that-actually-work/Permission marketing earns the right to reach people instead of interrupting them — and it's more relevant now than when Seth Godin coined it. Here's the idea and why it underpins modern email, content, and privacy.Fri, 08 Jan 1999 00:00:00 GMT