A Practical Guide to Influencer Partnerships
The one-off sponsored post is fading; ongoing influencer partnerships are what actually move brands. Here's how to structure, contract, brief, and manage long-term creator relationships that perform.
The Archive
2021
How Personalization Changed Digital Marketing in 2021
Our 2021 guide to personalization: clear strategy, common mistakes to avoid, and where it was heading next.
A Practical Guide to Community Building
A genuine community is the most durable marketing asset there is — members who connect with each other, not just your brand. Here's how to build one, why it compounds, and the mistakes that kill it.
Why the Privacy Sandbox Matters for Your Bottom Line
Google's Privacy Sandbox aims to replace third-party cookies with privacy-preserving ad tech in Chrome. Here's what it is, how its APIs change targeting and measurement, and how to prepare either way.
9 Marketing Automation Strategies That Actually Work
How marketing automation reshaped digital marketing in 2021, and the practical playbook for putting it to work.
Case Study: Winning With Customer Data Platforms
Everything a business needs to know about customer data platforms in 2021, the strategy, the pitfalls, and the steps that drove real results.
The Creator Economy Trends Shaping 2021
How the creator economy reshaped digital marketing in 2021, and the practical playbook for putting it to work.
Building a Social Commerce Strategy From Scratch
A practical look at social commerce in 2021: what changed, why it mattered, and how businesses can apply it today.
Building a Short-Form Video Strategy From Scratch
Everything a business needs to know about short-form video in 2021, the strategy, the pitfalls, and the steps that drove real results.
A Practical Guide to the Cookieless Future
Third-party cookies are disappearing, upending targeting and measurement. Here's what's changing, why first-party data and new measurement methods are the answer, and how to prepare your marketing.
The Rise of First-Party Data
How first-party data reshaped digital marketing in 2021, and the practical playbook for putting it to work.
The State of Conversion Optimization in 2021
A practical look at conversion optimization in 2021: what changed, why it mattered, and how businesses can apply it today.
Email Marketing Trends Shaping 2021
Everything a business needs to know about email marketing in 2021, the strategy, the pitfalls, and the steps that drove real results.
How Omnichannel CX Changed Digital Marketing in 2021
Our 2021 guide to omnichannel CX: clear strategy, common mistakes to avoid, and where it was heading next.
The Rise of Influencer Partnerships
A practical look at influencer partnerships in 2021: what changed, why it mattered, and how businesses can apply it today.
The Rise of Personalization
Our 2021 guide to personalization: clear strategy, common mistakes to avoid, and where it was heading next.
How Community Building Changed Digital Marketing in 2021
How community building reshaped digital marketing in 2021, and the practical playbook for putting it to work.
Privacy Sandbox: What Every Business Needs to Know
A practical look at privacy sandbox in 2021: what changed, why it mattered, and how businesses can apply it today.
The State of Marketing Automation in 2021
How marketing automation reshaped digital marketing in 2021, and the practical playbook for putting it to work.
Customer Data Platforms Trends Shaping 2021
Everything a business needs to know about customer data platforms in 2021, the strategy, the pitfalls, and the steps that drove real results.
Mastering The Creator Economy: A Marketer's Playbook
How the creator economy reshaped digital marketing in 2021, and the practical playbook for putting it to work.
Common Social Commerce Mistakes (and How to Avoid Them)
A practical look at social commerce in 2021: what changed, why it mattered, and how businesses can apply it today.
Common Short-Form Video Mistakes (and How to Avoid Them)
Everything a business needs to know about short-form video in 2021, the strategy, the pitfalls, and the steps that drove real results.
How The Cookieless Future Changed Digital Marketing in 2021
Our 2021 guide to the cookieless future: clear strategy, common mistakes to avoid, and where it was heading next.
Building a First-Party Data Strategy From Scratch
How first-party data reshaped digital marketing in 2021, and the practical playbook for putting it to work.