Digital Business Marketing

The Archive

2009

25 articles

Featured image for “A Practical Guide to Twitter (X) Marketing”: Twitter Marketing
Social

A Practical Guide to Twitter (X) Marketing

Twitter, now X, rewards real-time conversation, a genuine voice, and consistency over polish. Here's how to build an audience, use the platform for reach and relationships, and measure what matters.

Featured image for “A Practical Guide to Retargeting”: Retargeting
Paid Ads

A Practical Guide to Retargeting

Most visitors leave without converting; retargeting brings them back. Here's how it works, why it's so cost-effective, how to avoid the creepy overexposure that ruins it, and how to measure true incrementality.